According to a recent interview with Jay Henderson, strategy director at IBM Smarter Commerce on Mashable, just one percent of Black Friday sales are attributable to social media. One percent! That said, it would be naïve to think that your social efforts don't have any influence on sales.
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The PPC Experiment You Never Dare Run - 0 views
Marin: If Google Applies "Not Provided" To PPC, Paid Search Management Platforms Will S... - 0 views
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Official: Google Brings "Not Provided" To Ads, Will Withhold Search Query Data From Paid Clicks
Complete Guide To Universal Analytics - Should You Upgrade? - 0 views
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configuring the timeout settings
Psychology of the Searcher - Blue Nile Research - 0 views
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Blue Nile’s research shows an exact 50-50 split between users who search in fragments (e.g. ‘swollen ankle’) and those who search in more fully formed terms (e.g. ‘causes of swollen ankle during sleep’).
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we found that 27% of searchers phrased their query in the form of a question (‘how, ‘why’, ‘where’, ‘what’, ‘which’) as opposed to a ‘statement query’
Google Phantom Update 2 - Analyzing The Google Update(s) From April 29 and May 1, 2015 - 0 views
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Checking the lost queries and the destination landing pages that dropped out revealed problems that were extremely Panda-like.
How to Use SROI to Show Your Nonprofit's Impact - 0 views
The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rank... - 0 views
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there were changes to its core ranking algorithm in terms of how it processes quality signals.
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we’re dubbing it the Quality Update
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The update didn’t go after any particular class of sites or any particular sites. It was an update to the overall ranking algorithm itself.
6 Essential Research Studies That Marketers Shouldn't Miss | SEW - 0 views
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