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Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.

60% of B2B marketers say they have a difficult time coming up with content that will engage their audience

Blogs with images receive 94% more views than blogs that are text only. Blogs with videos can increase organic search results by up to 157%.

People are only spending about 37 seconds on a blog post. They’re skimming through to find the most relevant content.

29% of top marketers will make a plan on how to reuse their content. This includes posting altering old content to meet new customer needs.

Your engagement rates will increase by 28% if you invest in professionally written content alongside video product demos or similar information. The top 5% of videos will hold 77% of the viewer’s attention for the duration.

Updating an old blog with new information can increase the effectiveness of your search results by 74%. Yet only 55% of marketers will use this strategy.

About one in ten posts are compounding, meaning their traffic increases over time. These compounding posts will generate up to 38% of all blog traffic.

Emails with no subject lines (from legitimate sources) were so intriguing that they were 8% more likely to be opened than an email with one.