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The PPP provisions of the CARES Act were further interpreted by the U.S. Small Business Administration (“SBA”) in four interim final rules issued on April 2, 2020 (the “Interim Rule”), April 3, 2020 (the “Affiliation Rule”), April 14, 2020 (available here), and April 24, 2020 (available here), and Frequently Asked Questions issued on April 6, 2020 and updated through April 24, 2020 (the “FAQs” ). In conjunction with the issuance of the Affiliation Rule, the SBA also issued a two-page explanation of the affiliation principles applicable to the PPP (the “Affiliation Guidance”). The Interim Rule provided important information on the calculation of the loan amount, and added some further requirements. The Affiliation Rule and Affiliation Guidance clarified the affiliation principles that apply to applicants. The FAQs provide some additional clarification regarding the application of the affiliation rules and interpretation of the CARES Act, including guidance on how to calculate “payroll costs” and how a relationship with a third-party payroll provider and/or Professional Employer Organization (“PEO”) should be viewed for purposes of the PPP. The FAQs make it clear that borrowers and lenders may rely on the SBA’s guidance in the FAQs and the Interim Rule available at the time of application. Specifically, the FAQs provide that the government will not challenge lender PPP actions that conform to such guidance.

Unlike most typical SBA loans, the PPP Loans are unsecured loans requiring no collateral, no personal guarantee, and no showing that credit is unavailable elsewhere.

A 2-year term (decreased from the maximum maturity of 10 years under the Act), An interest rate of 1% (increased from prior Treasury guidance that set the interest rate at 0.5%), Principal and interest deferred for 6 months.

Shopify stores generally score 20 or less on Google’s mobile PageSpeed Insights, with first contentful paint taking about 3.5 seconds, he added

Duplicate product pages are also a facet of Shopify. As an inherent characteristic of the framework Shopify is built on, category pages link to duplicate product pages, and although they do canonical back to the correct landing page, this may dilute link equity and make it more difficult for search engines to determine which page from their index they should favor.

“The reason this is just a bit riskier . . . is you’re setting up your entire website architecture around duplicate pages,” said Long, “Basically, every single category page on the site . . . is going to push internal links to duplicate product pages, but all of the product pages that are getting internal links technically aren’t eligible to rank in the search engines.” A solution for this does exist, you can read about it in our guide to technical SEO for Shopify.

Prior to working with us, the law firm had another company set up dozens of boilerplate service area pages targeting social security disability terms. Each page was focused on an individual city or service area but provided no real value to the users who visited those pages.

we made the decision to delete them all and redirect them to the main pages on the site that were about social security disability.  The result. Within weeks of doing this, my colleague Carrie Hill saw big increases in their local pack rankings for “social security disability attorney.”

In the case study example, it would have been better to add a few service area pages and determine if they perform well instead of adding 50 of these service area pages as a first step.  

reporting 50 examples of keyword stuffing, and in that study, Google took action on 40% of them. Some businesses were given a soft suspension, and others were given a hard suspension.

once you get to a point where the entire market is adding descriptors to their name, the ranking power that the keywords provided will diminish. So now you are left with a branding mess and no ranking benefit. We are already seeing this happen in several markets. 

Google’s page experience algorithm update is starting to roll out now and will be completed by the end of August 2021.

The page experience update considers several signals that go into creating an optimal browsing experience for users.Google assesses each of the signals and gives a website an overall ‘page experience’ score. Site owners can view their score in the new page experience report in Search Console.These are each of the signals and what is required to achieve a “good” page experience score.Core Web Vitals: See our guide to Google’s Core Web Vitals.Mobile usability: A page must have no mobile usability errors.Security issues: Any security issues for a site disqualify all pages on the site from a Good status.HTTPS usage: A page must be served over HTTPS to be eligible for Good page experience status.Ad Experience: A site must not use advertising techniques that are distracting, interrupting, or otherwise not conducive to a good user experience.

Google MUM, or Multitask Unified Model, is the latest algorithmic successor for the search engine giant. Google has called MUM “a new AI milestone inside of Google search.

It basically gathers subcategories for the query and delivers a more holistic picture for the benefit of the end user. MUM is particularly attuned to comparisons for an umbrella of related queries.

One thing that’s interesting about MUM is that it understands things across text and images. In the future, Google expects to be able to incorporate audio and video in the omnichannel mix, too.

adding instances of “near you”, “nearby” and “near me” to the content of a page (including meta tags) does have a positive impact on ranking.

this optimization has a much more drastic positive impact on organic ranking and traffic for “near me” terms than it does for local ranking and traffic from the 3-pack.

Google also states that while the information in the above list might be available directly in their search API, they augment this data considerably internally.

There is also a common misconception that Google’s Knowledge Panel is Google’s Knowledge Graph. This is not the case, although the Knowledge panel may represent a subset of data in the graph.

A Knowledge Graph is generally described as being made up of “Entities” but Google tends to refer to entities as “Topics” in its public documentation.

we sometimes see folks kind of obsessing about limiting the crawl depth, for example, and trying to make it so that Googlebot can crawl to all pages in a very quick time. And to some extent, I think that makes sense," he said. He added, "On the other hand, kind of more the top down approach or pyramid structure helps us a lot more to understand the context of individual pages within the site

at the same time, you don't want it to be such that it's like you have to click through a million times to actually get to the actual content. You need to have, I don't know, some reasonable number of clicks, essentially, to get to the content.

People who visit a website after clicking on a PPC ad are 50 percent more likely to make a purchase compared to visitors who clicked on an organic search result

Local Falcon displays Google My Business rankings for listings that show up either in the Maps portion of the organic search, or from a search in the Google Maps Local Finder (i.e. Google Maps).

If you wish to record a visual representation of the scan, you will need to save a screenshot before performing another scan. We will need be added saved screenshots as a new feature shortly.

Block ads to prevent sophisticated attacks that masquerade as images. Use VPN for end-to-end encryption whenever you’re working at public WiFi hotspots to prevent session hijacking and MITM attacks.

Google can deploy “smart bidding” strategies depending on goals of the campaign (target CPA, target ROAS, maximize conversion and maximize conversion value). But third-party tools often work better. This includes tools like those from Marin Software, Kenshoo and Acquisio.

Publicly-facing departments that operate as distinct entities should have their own page. The exact name of each department must be different from that of the main business and that of other departments. Typically such departments have a separate customer entrance and should each have distinct categories.

Including unnecessary information in your business name is not permitted, and could result in your listing being suspended

Google can also detect category information from your website and from mentions about your business throughout the web.

Linux servers are open source and can be based on a number of different distributions, such as Ubuntu, Debian, Red Hat, CentOS, or FreeBSD.

the most common forms of web hosting available are: Free Web Hosting Shared Web Hosting Managed Web Hosting VPS Web Hosting Dedicated Web Hosting Cloud Web Hosting

Free web hosting is offered by various companies primarily in order to up-sell other domain services or to publish advertising on pages that are hosted under the account.

Even if you hand over the security role for your site, you should still have a good understanding of WordPress security – so you can be sure you’re really getting the protection you need.

recognize risk signs. A risky product is: Rarely updated – it’s hard to code a security fix for a theme you’ve virtually abandoned Has many bad consumer reviews Lacks adequate support Has a bad history of being hacked

how do you know if a theme or plugin has been hacked in the past? You can start by checking wpvulndb – a database that tracks thousands of exploits across a wide range of plugins and themes.

the real value of the badge is the access it provides to Local Services Ads (LSA). This is Google’s local trust pack. It is a cost-per-call advertising inventory unit that acts unlike anything we have ever encountered as marketers.

Badges are earned within two distinct programs – Google Guaranteed and Google Screened.

This year, Google solidified the growth intentions behind its newly minted trust layer, with the launch of Google Screened for Professional Services providers. This program is for lawyers, financial planners, real estate agents, photographers, event planners, and tax specialists.

Site owners do not have to do anything to get a sitelinks search box to appear.However, there is structured data available for customizing how a sitelinks search box will appear when Google decides to show one.

Whether or not the structured data is used will not impact Google’s decision to show a sitelinks search box.In fact, Mueller says this feature is “rarely” shown in search results.

So it’s very rare, or it feels very rare, that we would show a sitelink search box in general – for queries, for sites. And only for those cases where we would show it, if you have the markup we’ll try to use the markup, if you don’t have it we’ll just use the default setup.So that’s something where, if you’re currently not seeing a sitelink searchbox at all, then adding the markup for that will have no effect.”