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jack_fox

The Ultimate WordPress Security Guide - Make Your Site Hackproof @ MyThemeShop - 0 views

mythemeshop.com/...wordpress-security-tips

site code & design

shared by jack_fox on 17 Oct 20 - No Cached
  • Even if you hand over the security role for your site, you should still have a good understanding of WordPress security – so you can be sure you’re really getting the protection you need.
  • recognize risk signs. A risky product is: Rarely updated – it’s hard to code a security fix for a theme you’ve virtually abandoned Has many bad consumer reviews Lacks adequate support Has a bad history of being hacked
  • how do you know if a theme or plugin has been hacked in the past? You can start by checking wpvulndb – a database that tracks thousands of exploits across a wide range of plugins and themes.
    • jack_fox
      jack_fox on 17 Oct 20
       
      Worth adding to plugin selection/research procedures
  • ...10 more annotations...
  • Google is your best choice for finding the vulnerabilities that are not listed in wpvulndb.com. Just type “plugin-name exploit”
  • Insecure plugins and themes are the main WordPress security risks. So it’s extremely important to make careful choices.
  • It’s better to deactivate the plugin than run it. You can either find a replacement or wait until the issue is fixed.
  • If you ever experience a “white screen of death” after updating your plugins, there’s a simple procedure that will fix the situation: Disable all plugins. One by one, activate each plugin you absolutely need Then activate the plugins that are not essential, but have cosmetic value – again, do it one by one Finally, delete the plugins you don’t need
  • Top security pros rely on automated software that scans their networks and sites for weaknesses, notifying them of problems. It gives them the ability to respond quickly. You can do the same with ReScan.
  • Directories should be set to 755
  • all files inside your WordPress installation should have a 644 permission
  • the wp-config.php file should have permissions set to 600
  • You can use .htaccess files to prevent hackers from looking at code they shouldn’t see – including your wp-config file
  • Disabling XML-RPC
jack_fox

7 Ways SEMrush Helped Me Launch A Successful PPC Agency - 0 views

www.semrush.com/...launch-a-successful-ppc-agency

shared by jack_fox on 21 Oct 20 - No Cached
  • The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel.
  • SEMrush helped me find related keyword ideas. I used that along with Google's Keyword Planner to find keyword opportunities. From there, I “reverse engineered” a profitable ad strategy based on their competitor’s mistakes. In turn, this information helped me seal the deal with a new client. It also saved me from wasting the client’s time and money chasing unprofitable keywords.
  • Historical CPC data from competitors' domains help me project ROAS for clients who don't have any search ads history. With this information, I'll review my client's average conversion rate from non-paid traffic sources and then cast it against the average click-through rate of the target ad position as well as each target keyword's estimated monthly search volume and average cost per click.
  • ...1 more annotation...
  • I'll look at their ad copies and what keywords their ads show for on Google and Bing. The estimated monthly ad spend data helps me qualify new prospects.
  • jack_fox on 21 Oct 20
     
    "The real power of SEMrush is its long tail keyword suggestions. SEMrush empowers my research process to identify profitable keyword phrases throughout the buyer funnel."
jack_fox

Official Google Webmaster Central Blog: Evaluating page experience for a better web - 0 views

webmasters.googleblog.com/...valuating-page-experience.html

seo site code & design

shared by jack_fox on 04 Jun 20 - No Cached
  • The ranking changes described in this post will not happen before next year, and we will provide at least six months notice before they’re rolled out.
  • jack_fox on 04 Jun 20
     
    "The ranking changes described in this post will not happen before next year, and we will provide at least six months notice before they're rolled out."
jack_fox

Structured Data Not Supported for Unpaid Listings in Google Shopping Tab - Brodie Clark... - 0 views

brodieclark.com/d-unpaid-listings-shopping-tab

seo

shared by jack_fox on 19 May 20 - No Cached
  • The unpaid results found in the Shopping tab are based exclusively on data submitted via Merchant Center. This is the same as how the paid results have always functioned.
jack_fox

Why You Might Not Want a Featured Snippet - 0 views

www.sterlingsky.ca/when-featured-snippets-suck

seo

shared by jack_fox on 13 Aug 20 - No Cached
  • Due to the fact that the calls immediately stopped coming in after we got rid of the featured snippet, it tells me that users put a tremendous amount of trust that a featured snippet is authoritative. Why else would they completely ignore the fact that the website you land on after clicking the featured snippet is clearly for a company called Sterling Sky?
  • Our title tag that appeared in the featured snippet has our company name in it. Not Google. Hundreds of users either did not bother to register this or, going back to the first lesson, the illusion that the featured snippet provided, trumped the fact that the title tag clearly tells them that we are Sterling Sky.
  • We also learned how users skim pages rather than read them fully. Our phone number isn’t even listed anywhere on the page except for the footer! So they had to scroll all the way down to the bottom and breeze past our content before calling us.
  • ...2 more annotations...
  • users just wanted help no matter who it comes from, because of their frustration with GMB support.
  • often that whole SERP is made useless by the featured snippet
jack_fox

Search News You Can Use - Episode 145 - Google Glitch, July Update & More - 0 views

courses.mariehaynes.com/...episode-145

seo local & mobile marketing

shared by jack_fox on 18 Aug 20 - No Cached
  • If you’re able to separately identify basic directions and/or landmarks and add these on-page, this is also generally good UX that you should consider.
  • jack_fox on 18 Aug 20
     
    "Embed your GMB listing on your website with a handful of easy steps!"
Rob Laporte

Block crawling of parameterized duplicate content - Search Console Help - 0 views

support.google.com/...6080548

SEM & other tools

shared by Rob Laporte on 10 Aug 20 - No Cached
  • Rob Laporte on 10 Aug 20
     
    "Open the URL Parameters tool"
jack_fox

Mueller Says Don't Make Assumptions Based on Site: Search - 0 views

edgy.app/sumptions-based-on-site-search

seo

shared by jack_fox on 14 Oct 21 - No Cached
  • Like all search operators, the advanced site is not connected with the Google algorithm. As a result, it’s doesn’t offer any insight related to the search algorithm.
jack_fox

Seeing duplicate product data in Google's Structured Data Testing Tool - Ilana Davis - 0 views

www.ilanadavis.com/...duplicate-structured-data

seo

shared by jack_fox on 03 Nov 21 - No Cached
  • In almost all cases, Google is able to recognize that the two sets of structured data relate to the same product. They will simply use the most correct and complete version of the product in their data analysis and ignore the others.
jack_fox

Google Shares How 301 Redirects Pass PageRank - Search Engine Journal - 0 views

www.searchenginejournal.com/...275503

seo

shared by jack_fox on 28 Mar 19 - No Cached
  • A redirect from one page to an entirely different page will result in no PageRank being passed and will be considered a soft 404.
  • the 301 redirect will pass 100% PageRank only if the redirect was a redirect to a new page that closely matched the topic of the old page.
  • Is there any link equity loss from redirect chains?
  • ...1 more annotation...
  • John Mueller answered:“For the most part that is not a problem. We can forward PageRank through 301 and 302 redirects. Essentially what happens there is we use these redirects to pick a canonical. By picking a canonical we’re concentrating all the signals that go to those URLs to the canonical URL.”
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