Group items tagged

Keyword Mixer — Combine your existing keywords in different ways to try and find better alternatives. Also useful for removing duplicates from your keywords list.Note: MergeWords does (almost) exactly the same job albeit with a cleaner UI. However, there is no option to de-dupe the list.

LSIgraph.com — Latent Semantic Indexing (LSI) keywords generator. Enter a seed keyword, and it’ll generate a list of LSI keywords (i.e. keywords and topics semantically related to your seed keyword). TextOptimizer is another very similar tool that does roughly the same job.

Small SEO Tools Plagiarism Checker — Detects plagiarism by scanning billions of documents across the web. Useful for finding those who’ve stolen/copied your work without attribution.

iSearchFrom.com — Emulate a Google search using any location, device, or language. You can customise everything from SafeSearch settings to personalised search.

Delim.co — Convert a comma-delimited list (i.e. CSV) in seconds. Not necessarily an SEO tool per se but definitely very useful for many SEO-related tasks.

Am I Responsive? — Checks website responsiveness by showing you how it looks on desktop, laptop, tablet, and mobile.

SERPLab — Free Google rankings checker. Updates up to 50 keywords once every 24 hours (server permitting).

Varvy — Checks whether a web page is following Google’s guidelines. If your website falls short, it tells you what needs fixing.

JSON-LD Schema Generator — JSON-LD schema markup generator. It currently supports six markup types including: product, local business, event, and organization.

KnowEm Social Media Optimizer — Analyses your web page to see if it’s well-optimised for social sharing. It checks for markup from Facebook, Google+, Twitter, and LinkedIn.

Where Goes? — Shows you the entire path of meta-refreshes and redirects for any URL. Very useful for diagnosing link issues (e.g. complex redirect chains).

Google Business Review Link Generator — Generates a direct link to your Google Business listing. You can choose between a link to all current Google reviews, or to a pre-filled 5-star review box.

PublicWWW — Searches the web for pages using source code-based footprints. Useful for finding your competitors affiliates, websites with the same Google Analytics code, and more.

Keywordtool.io — Scrapes Google Autosuggest to generate 750 keyword suggestions from one seed keyword. It can also generate keyword suggestions for YouTube, Bing, Amazon, and more.

SERPWatcher — Rank tracking tool with a few unique metrics (e.g. “dominance index”). It also shows estimated visits and ranking distribution charts, amongst other things.

GTMetrix — Industry-leading tool for analysing the loading speed of your website. It also gives actionable recommendations on how to make your website faster.

Mondovo — A suite of SEO tools covering everything from keyword research to rank tracking. It also generates various SEO reports.SEO Site Checkup — Analyse various on-page/technical SEO issues, monitor rankings, analyse competitors, create custom white-label reports, and more.

Web Developer — Adds a web developer toolbar to Chrome. Use it to check how your website looks on different screen sizes, find images with missing alt text, and more.

WhatRuns — Instantly discover what runs any website. It uncovers the CMS, plugins, themes, ad networks, fonts, frameworks, analytics tools, everything.

Page Load Time — Measures and displays page load time in the toolbar. Also breaks down this metric by event to give you deeper insights. Simple, but very useful.

FATRANK — Tells you where the webpage you’re visiting ranks in Google for any keyword/phrase.

SEOStack Keyword Tool — Finds thousands of low-competition, long-tail keywords in seconds. It does this by scraping Google, Youtube, Bing, Yahoo, Amazon, and eBay. All data can be exported to CSV.

Window Resizer — Resize your browser window to see how a website looks on screens of different sizes. It has one-click emulation for popular sizes/resolutions (e.g. iPhone, iPad, laptop, desktop, etc).

Ghostery — Tells you how websites are tracking you (e.g. Facebook Custom Audiences, Google Analytics, etc) and blocks them. Very useful for regaining privacy. Plus, websites generally load faster when they don’t need to load tracking technologies.

Ayima Page Insights — Uncovers technical and on-page issues for any web page. It also connects to Google Search Console for additional insights on your web properties.

ObservePoint TagDebugger — Audit and debug issues with website tags (e.g. Google Analytics, Tag Manager, etc) on your websites. Also checks variables and on-click events.Other similar extensions: Event Tracking Tracker

The Tech SEO — Quick Click Website Audit — Provides pre-formatted links (for the current URL) to a bunch of popular SEO tools. A very underrated tool that reduces the need for mundane copy/pasting.

User-Agent Switcher for Chrome — Mimic user-agents to check that your website displays correctly in different browsers and/or OS’.

Portent’s SEO Page Review — Reviews the current page and kicks back a bunch of data including meta tags, canonicals, outbound links, H1-H6 tags, OpenGraph tags, and more.

FindLinks — Highlights all clickable links/elements on a web page in bright yellow. Very useful for finding links on websites with weird CSS styling.

SERPTrends SEO Extension — Tracks your Google, Bing, and Yahoo searches. Then, if you perform the same search again, it shows ranking movements directly in the SERPs.

SimilarTech Prospecting — Discovers a ton of useful information about the website you’re visiting. This includes estimated monthly traffic, company information, social profiles, web technologies, etc.

SEO Search Simulator by Nightwatch — Emulates Google searches from any location. Very useful for seeing how rankings vary for a particular query in different parts of the world.

The biggest problem for SEOs is the missing organic traffic, but it is also the fact that current methods of tracking organic results generally don’t show whether things like Knowledge Graph, Featured Snippets, PAA, Found on the Web, or other types of results are appearing at the top of the query or somewhere above your organic result. Position one in organic results is not what it used to be, nor is anything below it, so you can’t expect those rankings to drive the same traffic. If Google is going to be lifting and representing everyone’s content, the traffic will never arrive at the site and SEOs won’t know if their efforts are still returning the same monetary value. This problem is especially poignant for publishers, who have only been able to sell advertising on their websites based on the expected traffic that the website could drive. The other thing to remember is that results differ — especially on mobile, which varies from device to device (generally based on screen size) but also can vary based on the phone IOS. They can also change significantly based on the location or the language settings of the phone, and they definitely do not always match with desktop results for the same query. Most SEO’s don't know much about the reality of their mobile search results because most SEO reporting tools still focus heavily on desktop results, even though Google has switched to Mobile-First.  As well, SEO tools generally only report on rankings from one location — the location of their servers — rather than being able to test from different locations. 

The only thing that good SEO’s can do to address this problem is to use tools like the MobileMoxie SERP Test to check what rankings look like on top keywords from all the locations where their users may be searching. While the free tool only provides results with one location at a time, subscribers can test search results in multiple locations, based on a service-area radius or based on an uploaded CSV of addresses. The tool has integrations with Google Sheets, and a connector with Data Studio, to help with SEO reporting, but APIs are also available, for deeper integrations in content editing tools, dashboards and for use within other SEO tools.

Fraggles and Fraggled indexing re-frames the switch to Mobile-First Indexing, which means that SEOs and SEO tool companies need to start thinking mobile-first — i.e. the portability of their information. While it is likely that pages and domains still carry strong ranking signals, the changes in the SERP all seem to focus less on entire pages, and more on pieces of pages, similar to the ones surfaced in Featured Snippets, PAAs, and some Related Searches. If Google focuses more on windowing content and being an "answer engine" instead of a "search engine," then this fits well with their stated identity, and their desire to build a more efficient, sustainable, international engine.