According to Atkinson, three to four minutes is the “sweet spot” time needed to keep customers engaged without overwhelming them with too many pages and products. SumAll reported that 169 seconds was the average amount of time spent per site visit this year and that 1.54 minutes was the amount of time consumers needed to spend in order for e-tailers to make a buck.
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According to Atkinson, three to four minutes is the "sweet spot" time needed to keep customers engaged without overwhelming them with too many pages and products. SumAll reported that 169 seconds was the average amount of time spent per site visit this year and that 1.54 minutes was the amount of time consumers needed to spend in order for e-tailers to make a buck.
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