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The future of SEO and why it's not dying - 0 views

searchengineland.com/f-seo-why-its-not-dying-425615 seo AI_GPT SEM Industry
shared by Rob Laporte on 19 May 23 - No Cached
  • Over time, maybe Google’s search engine and results product will be less important as more consumers shift to AI sources to get their information or that information is brought to them. 
  • Another colleague, in a separate conversation, reiterated that Google has the most information, so despite Bard’s initial disappointment, it could end up being the leader
  • Rob Laporte on 19 May 23
     
    "SEO is relevant"
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Has AI changed SEO for better or worse? - 0 views

searchengineland.com/hanged-seo-better-worse-395240 seo AI_GPT SEM Industry
shared by Rob Laporte on 19 May 23 - No Cached
  • One of the most significant impacts of AI on SEO is personalized search results.
  • AI algorithms can understand natural language queries and provide accurate results. Therefore, SEO strategies should include conversational keywords and phrases matching people's speech.
  • AI-powered predictive analytics can help businesses identify trends and predict future outcomes
  • ...1 more annotation...
  • One of the most significant issues is the potential loss of control over search rankings and referral traffic.
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What marketers should keep in mind when adopting AI - 0 views

martech.org/-keep-in-mind-when-adopting-ai seo AI_GPT SEM Industry
shared by Rob Laporte on 19 May 23 - No Cached
  • There is still human supervision [required]
  • make predictions with successful outcomes
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The new Google search generative experience: Here's what it looks like - 0 views

searchengineland.com/enerative-ai-experience-413533 AI_GPT seo SEM Industry roi planning
shared by Rob Laporte on 15 May 23 - No Cached
  • Rob Laporte on 15 May 23
     
    "How to sign up for the new Google Search generative experience"
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Welcome to the Search Engine Land SearchBot - 0 views

searchengineland.com/searchbot seo AI_GPT
shared by Rob Laporte on 04 Jun 24 - No Cached
  • Rob Laporte on 04 Jun 24
     
    6/4/24 - Rob tried the LLM--merely generic, not specific analysis for a website.
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