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Over time, maybe Google’s search engine and results product will be less important as more consumers shift to AI sources to get their information or that information is brought to them. 

Another colleague, in a separate conversation, reiterated that Google has the most information, so despite Bard’s initial disappointment, it could end up being the leader

One of the most significant impacts of AI on SEO is personalized search results.

AI algorithms can understand natural language queries and provide accurate results. Therefore, SEO strategies should include conversational keywords and phrases matching people's speech.

AI-powered predictive analytics can help businesses identify trends and predict future outcomes

There is still human supervision [required]

make predictions with successful outcomes