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Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike. To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals to get their thoughts.

""Concerns regarding the allegedly disastrous consequences of social networking sites on school performance are unfounded," says Professor Markus Appel, a psychologist who holds the Chair of Media Communication at Julius-Maximilians-Universität Würzburg (JMU) in Bavaria, Germany. Markus Appel, PhD student Caroline Marker (JMU) and Timo Gnambs from the University of Bamberg have taken a closer look at how the social media use of adolescents correlates with their school grades. "There are several contradictory single studies on this subject and this has made it difficult previously to properly assess all results," Marker says. Some studies report negative impacts of Snapchat & Co., others describe a positive influence and again others do not find any relationship at all."