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Barry Schwartz on the paradox of choice | Video on TED.com
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www.ted.com/..._on_the_paradox_of_choice.html
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Roland Gesthuizen
on 05 Dec 11
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Roland Gesthuizen
on 05 Dec 11
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
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