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Online video is renegotiating its (problematic) relationship with cinema. It deals with cinematographic principles versus the principles of the online age. We cannot directly transfer the cinematographic principles into the online age as new media has its own specificities. YouTube is not just video on the web but YouTube is a natively digital object. Ten years ago Lev Manovich proposed to consider the database as the (new) dominant media form. The database is the hegemonic media form online, as can be seen on YouTube, Flickr, MySpace and Google. We should think beyond technology now the database is also becoming a dominant social form. The database is shaping the social.

New social media behaviors Both hardware and software (and interfaces if we choose to put the interface between hardware and software instead of seeing it as software) direct new users to turn their media into social media. YouTube pushes you to interact by offering a wide abundance of “social options” such as Share/Post video/Add to groups etc. I recognize this trend in the use of my new mobile phone. Not only is it my first mobile phone with an integrated camera it also gives me the option to publish a picture on the web immediately. This has been made even easier by installing a piece of software called Shozu that immediately pops up a “Send to Flickr” dialog after I have taken a picture. This causes me to upload nearly every picture I take to Flickr. My mobile phone creates new social media behaviors.

Youtube dominates in Europe

Youtube dominates in Europe

They have been largely caught unawares by the growth of such sites as Flickr, YouTube, OhMyNews and MySpace. Their growth stems from both better broadband availability and the increased scope for tribalism, identity expression and personalisation that user-generated content provides. Paul Saffo of the marvellously titled Institute of the Future notes that this could herald a 'Cambrian explosion' of creativity: a flowering of expressive diversity on the scale of the eponymous proliferation of biological species 530 million years ago. So what does this trend mean for wireless carriers? John Delaney looks at the implications.

Mobile operators are well-placed to benefit from the explosion of interest in user-generated content (UGC). It fits well as an extension of the trend to personalize that is already so successful in the mobile environment, and offers a way to monetize the wealth of 'user-generated content' currently residing (unsent) on mobile terminals worldwide.

Other trends facilitating the growth in content include: The growth in storage capacity, coupled with ever cheaper prices. The growth of standardized, non-proprietary capacity in mobile phones encourages both sharing across other devices and upgrading.

Cigánybűnözés | Enyingi cigányterror Siófokon. Petőfi-Sétány, 2008. 07. 24.