In these cultural clashes, advertisers compare the Internet to
magazines and newspapers (where most people expect ads) while Internet
diehards compare the Internet to telephones and interpersonal conversations
(where ads would be considered intrusive). In fact, Internet areas such
as Usenet are areas of two-way communication where, unlike newspapers
and magazines, anyone can post messages and contribute equally to the content.
Yet, unlike telephone conversations, these areas are disseminated widely,
which is what attracts those interested in advertising