Rules of 'Netiquette' include no advertising, replying via E-mail rather than posting to the entire group when possible and avoiding rude messages called 'flames

rules of Netiquette: No advertising, no flaming (sending rude or antagonistic responses), and remember to reply via E-mail rather than posting to the whole group whenever possible

It comes down to "digital ethics." Ethics are standards of individual moral conduct that apply not only in the physical world, but the digital one as well. Where the limits of our daily physical reach may extend to our communities and acquaintances, in cyberspace, our contact often stretches to unseen and unknown places around the globe