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ephemeral material supplied the main business of the early publishing industry. Classical authors, we are told, accounted for “around 5 percent of all printed books published in the 15th century.”

Pettegree writes well and amasses information superbly. He refrains from explicitly comparing the technology of print, and its historical impact, with the technology of the Internet. Implicit similarities include issues of intellectual property and privacy, of power, of libel, as well as a general challenge to old modes — the proliferation of personal expression, the contentiousness, the question of how to capitalize, and capitalize upon, a new medium. This scholarly restraint, leaving his readers to compare and contrast, seems wise. And there are certainly contrasts with the modern age.

In an appended “Note on Sources,” Pettegree allows himself to acknowledge that, “Ironically, it has been the next great information revolution — the Internet — that has allowed this work on the first age of print to be pursued to a successful conclusion.” Digital information newly available from all over the world enhanced his research on early print culture — in all its frequently vulgar, ephemeral, zany and menacing variety.