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An article by Rosie Flewitt Provides insights that the well established traditions of ethnography can bring to the more recent analytic tools of multimodality in the investigation of early literacy practices.

Looks to be an article useful for Week 5, possibly Week 7; a recent look at how to use ethnographic "traditions" in a multimodal context. Topic concerns "literacies" for three and four year olds in the "digital age".

Here's the abstract: In this article I reflect on the insights that the well established traditions of ethnography can bring to the more recent analytic tools of multimodality in the investigation of early literacy practices. First, I consider the intersection between ethnography and multimodality, their compatibility and the tensions and ambivalences that arise from their potentially conflicting epistemological framings. Drawing on ESRC-funded case studies of three and four-year-old children's experiences of literacy with printed and digital media,1 I then illustrate how an ethnographic toolkit that incorporates a social semiotic approach to multimodality can produce richly situated insights into the complexities of early literacy development in a digital age, and can inform socially and culturally sensitive theories of literacy as social practice (Street, 1984, 2008).

The Media Anthropology Network, European Association of Social Anthropologists (EASA), aims to foster international discussion and collaboration around the anthropology of media. Provides links, forums, bibliographies, events, etc.