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Social Media Strategy concept known as the homeland-embassy approach

Steph himself is a digital strategist and practitioner, helping clients to use low-cost digital tools and techniques including social media to engage their audiences, work more collaboratively and save money. He writes strategies, manages projects, builds websites and delivers training.

'If you are trying to connect with the public, where you go online matters. If you choose to make Facebook your platform for civic activity, you are implicitly suggesting that a specific class of people is more worth your time and attention than others. Of course, splitting your attention can also be costly and doesn't necessarily mean that you'll be reaching everyone anyhow. You're damned if you do and damned if you don't. The key to developing a social media strategy is to understand who you're reaching and who you're not and make certain that your perspective is accounting for said choices. Understand your biases and work to counter them.'

Social media policy examples from a range of different organisations.