Sesame Street
Sesame Street was conceived in 1966 during discussions between television producer Joan Ganz Cooney and Carnegie Foundation vice president Lloyd Morrisett. Their goal was to create a children’s television show that would “master the addictive qualities of television and do something good with them”, such as helping young children prepare for school.
After two years of research, the newly formed Children’s Television Workshop (CTW) received a combined grant of $8 million from Carnegie, the Ford Foundation, and the US federal government to create and produce a new children’s television show. Harold (Doc) Howe II, the US Commissioner of Education, and a friend of Morrisett, provided the first $4 million after brain-storming with his staff how to best reach inner city children via the TV antennas on their roofs with excellent pre-school TV programming which would have behind it, careful formative and summative research on best practices. Since no funds were earmarked for this, Howe decided to use research funds for the initial CTW start-up grant and that began the practice of each segment of Sesame Street being the result of carefully conducted R&D.
One of his assistants, Harold C. Lyon, wrote his doctoral dissertation on integrating the affective with the cognitive. Howe appointed Lyon the U.S. Office of Education’s project officer for Sesame Street and the Electric Company where he met with the CTW Advisory Board using his influence to integrate the affective with the cognitive content of Sesame Streets program content for more indelible learning