Free! Why $0.00 Is the Future of Business - 4 views
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zero-cost distribution has turned sharing into an industry
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Bri Zabriskie on 27 Sep 10This article is long but well worth skimming. I used a quote from it in one of my latest blogposts, "Free Entertainment?" at bricolorful.wordpress.com
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Invent something people use and throw away.
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By giving away the razors, which were useless by themselves, he was creating demand for disposable blades.
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