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Gideon Burton

Coase's Penguin: Or, Linux and The Nature of the Firm - 0 views

  • I suggest that we are seeing is the broad and deep emergence of a new, third mode of production in the digitally networked environment. I call this mode "commons-based peer-production," to distinguish it from the property- and contract-based models of firms and markets. Its central characteristic is that groups of individuals successfully collaborate on large-scale projects following a diverse cluster of motivational drives and social signals, rather than either market prices or managerial commands.
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    A seminal article from Yochai Benkler about changes to economic theory in the digital age.
Gideon Burton

WAN IFRA International Newsroom Summit: How The Crowd Saved Our Company | Digital First - 0 views

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    A seminal statement of how journalism must transform in the digital age.
Gideon Burton

Alan Turing, "Computing Machinery and Intelligence" - 0 views

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    Seminal article by early computing pioneer Alan Turing on the nature of computing and machine intelligence.
Gideon Burton

Wired 12.10: The Long Tail - 0 views

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    Seminal article by Chris Anderson introducing the concept of the long tail
Gideon Burton

Growing Up digital - 1 views

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    Seminal book on the net gen from 1997
Gideon Burton

Amateur Revolution | Fast Company - 0 views

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    Charles Leadbeater's seminal discussion of Pro-Am efforts
Gideon Burton

PressThink: The People Formerly Known as the Audience - 0 views

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    Seminal article by Jay Rosen picking up off of Dan Gillmor's idea of the former audience and applying this to journalism.
Gideon Burton

The Work of Art in the Age of Mechanical Reproduction (Walter Benjamin) - 0 views

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    Seminal treatise about modern art, the effects of mass production of art, and film.
Erin Hamson

Free! Why $0.00 Is the Future of Business - 4 views

shared by Erin Hamson on 25 Sep 10 - Cached
Andrew DeWitt liked it
  • zero-cost distribution has turned sharing into an industry
    • Bri Zabriskie
       
      This article is long but well worth skimming. I used a quote from it in one of my latest blogposts, "Free Entertainment?" at bricolorful.wordpress.com
  • Invent something people use and throw away.
    • Erin Hamson
       
      Eliminates scarcity
  • By giving away the razors, which were useless by themselves, he was creating demand for disposable blades.
    • Erin Hamson
       
      Supply and demand
  • ...13 more annotations...
  • The fastest-growing parts of the gaming industry are ad-supported casual games online and free-to-try massively multiplayer online games
    • Erin Hamson
       
      Still need a way to make money
  • The first is the extension of King Gillette's cross-subsidy to more and more industries.
    • Erin Hamson
       
      That is, giving somethings to make you buy others
  • The second trend is simply that anything that touches digital networks quickly feels the effect of falling costs.
  • And that meant software of broader appeal, which brought in more users, who in turn found even more uses for computers.
    • Erin Hamson
       
      Cheaper goods brings in more people allowing the standard of living to rise for all.
  • FREE CHANGES EVERYTHING
    • Andrew DeWitt
       
      Wow, this is awesome.  Imagine the world of free electricity.  It makes me wonder what our age of free digital will bring.
    • Kristi Koerner
       
      I actually agree that some things, maybe even more things, should be free. But not as a marketing ploy. And this system seems to go against our capitalist ideals of competition.
  • The most common of the economies built around free is the three-party system. Here a third party pays to participate in a market created by a free exchange between the first two parties.
    • Erin Hamson
       
      Where the money comes in.
  • There are dozens of ways that media companies make money around free content, from selling information about consumers to brand licensing, "value-added" subscriptions, and direct ecommerce
  • subscription model of media and is one of the most common Web business models.
  • Isn't it just the free sample model found everywhere from perfume counters to street corners?
  • the manufacturer gives away only a tiny quantity
  • A typical online site follows the 1 Percent Rule — 1 percent of users support all the rest.
  • Yahoo's pay-per-pageview banners, Google's pay-per-click text ads, Amazon's pay-per-transaction "affiliate ads," and site sponsorships were just the start.
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    A seminal post that became the basis of Anderson's 2009 book, FREE (Hyperion) 
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