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San Jose Mercury News (California)March 12, 2014 Wednesday

BYLINE: Compiled by Tony Hicks Contra Costa Times

Copyright 2014 San Jose Mercury NewsAll Rights Reserved

Netiquette is the fusing of the words Network and Etiquette

ey apply to all aspects of your wheeling and dealing on the Internet, whether it be the content of your website, an email, or chat room banter.

protect original creative works such as songs, books, paintings, photographs and other original works of authorship.

Copyright is a form of protection provided by the laws of the United States

including literary works, movies, musical works, sound recordings, paintings, photographs, software, live performances, and television or sound broadcasts

copyright the exclusive right t

A viral video is a video clip that achieves widespread distribution through online sharing

Definition - What does Massive Open Online Course (MOOC) mean? A massive open online course (MOOC) is an online course that has open access and interactive participation by means of the Web

cademic integrity means honesty and responsibility

ntellectual contributions from others must be consistently and responsibly acknowledged.

all academic work should result from an individual's own efforts

Moral literacy involves three basic components: ethics sensitivity; ethical reasoning skills; and moral imagination

Avoiders. This group consists of people, who are born during the digital age, and do not desire new technology. They are not enamored with Facebook, Twitter, Netflix, or Hulu. For example, I know a 14-year old, who prefers to paint portraits. She owns an iPad, only because her school books are on it. She only watches public television.  She sings in the church choir.  She is very happy. Minimalists. This group is aware that digital technology is a part of their daily life. They choose to interact with only the most interesting things to them personally. For example, I know a young person who does not have a Twitter account and avoids Facebook. She is not a gamer.  She sends emails and downloads books to her Kindle. Enthusiastic Participants. This group is the largest group of Digital Natives. Like their Digital Immigrant cousins the Eager Adopters, Enthusiastic Participants embrace and use all forms of digital technology. This group prefers texting and tweeting over sending out email blasts. They are aware of the latest technology, trends, and tools. Their online and offline lives are blending together.

A viral video is one that becomes popular through the process of Internet sharing…

A video is considered to have gone viral if it is on track to receive 10,000 or more views in the span of 30 days.

There are levels of viral: A video is considered mildly viral if it is on track to receive 10,000 views in 30 days. A video is considered somewhat viral if it is on track to receive 50,000 views in 30 days. A video is considered moderately viral if it is on track to receive 100,000 views in 30 days. A video is considered fully viral if it is on track to receive 500,000 views in 30 days. A video is considered epically viral if it is on track to receive 1,000,000 views in 30 days.

A “Viral Video” can be looked at as the widespread sharing of a video in a short-period of time.

Years ago when the amount of traffic YouTube received, a video would be considered viral if it had reached 1 million views.

Dealing with the mass traffic YouTube gets today a video is seen to be viral if it can acquire around 5 million views in the span of 3 – 7 days.

For the same reason, 2013 will see a significant rise in the number of collaborations between agency and marketing technologies.

Cross-channel campaigns will include offline events such as direct mail, tradeshows, city tours, and networking events. Companies need to tie offline events to online engagement to measure the impact of these cross-channel campaigns.

Customers no longer have simply offline or simply online experiences; they have integrated brand experiences.