eaching media education knowledge and skills - through keynotes, workshops, trainings, and institutes - to children and adults so that they can become more critical media consumers and more active participants in our democracy;
2. Supporting media reform - No matter what one's cause, media reform is crucial for the success of that cause, and since only those who are media-educated support media reform, media education must be a top priority for all citizens and activists;
3. Democratizing our media system through education and activism.