Virtual marketing - The Boston Globe - 0 views
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Firms create online worlds as new way to reach big audiences
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Bill Lichtenstein of Lichtenstein Creative Media, Cambridge, in his office (above, left) and as an avatar in the Second Life virtual world. In Second Life, people can choose to be their idealized selves.
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(Graphic Credit: Real World Photos By Robert Spencer For The Boston Globe) Graphic Credit: Real World Photos By Robert Spencer For The Boston Globe
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