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In its first work for The Art Institute, the David&Goliath agency makes the point that the world is a canvas. From the aisles of a mundane grocery store, to the heart of Times Square, the campaign sends the message that there is opportunity everywhere and that an education in design from the Art Institute can help students "Create Tomorrow." Produced through The Lab, the campaign includes tv, banners, website and print. Creative credits go to David&Goliath's Chief Creative Officer David Angelo, Executive Creative Director Colin Jeffery and Creative Directors Ben Purcell and Steve Yee, as well as Art Director Bryan Carroll, Executive Producer Carol Lombard, producer Jennifer Mersis and copywriter Aroon Mukhey. The Art Institute's Rebecca Kondos and Ken Nadeau also were creative director and senior graphic designer respectively.

Typography is an immensely important factor in design, be it for the web or print. You can give a design a completely different personality just by changing the font of your body copy or headlines, for example.