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Since its inception, yU+co. has evolved from a design studio specializing in film title sequences to a global award-winning firm that offers design and production services for feature films, television, commercials, gaming and new media. Our story-driven approach to design inspires marketing solutions that engage consumers with brands and captivating narratives that entertain viewers across multiple digital platforms. With offices in Hollywood, Hong Kong and Shanghai, yU+co. boasts an international talent roster that includes directors, designers, producers, animators, writers, programmers and visual effects artists. The diversity of our talent pool creates a wellspring of cross-cultural ideas and experiences that adds depth and originality to every project we work on.

In its first work for The Art Institute, the David&Goliath agency makes the point that the world is a canvas. From the aisles of a mundane grocery store, to the heart of Times Square, the campaign sends the message that there is opportunity everywhere and that an education in design from the Art Institute can help students "Create Tomorrow." Produced through The Lab, the campaign includes tv, banners, website and print. Creative credits go to David&Goliath's Chief Creative Officer David Angelo, Executive Creative Director Colin Jeffery and Creative Directors Ben Purcell and Steve Yee, as well as Art Director Bryan Carroll, Executive Producer Carol Lombard, producer Jennifer Mersis and copywriter Aroon Mukhey. The Art Institute's Rebecca Kondos and Ken Nadeau also were creative director and senior graphic designer respectively.