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Let's talk today about continuity marketing. Continuity marketing is when your customer commits to buying a series of items over a period of time. It's a win-win arrangement for the buyer and the seller. Customers can receive products they want on an automatic basis without the hassle of reordering them, and you build a growing list of repeat buyers. Many of us have purchased merchandise this way. Health and beauty products are successfully marketed on an auto-ship basis. Gourmet food items also work well with continuity marketing. Usually, the customer buys the product at a low, introductory price. Unless the customer cancels the agreement, she'll automatically receive new shipments of the product every 4-6 weeks at full cost.