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Several Internet and broadband companies have acknowledged using targeted-advertising technology without explicitly informing customers, according to letters released yesterday by the House Energy and Commerce Committee.

"Increasingly, there are no limits technologically as to what a company can do in terms of collecting information . . . and then selling it as a commodity to other providers," said committee member Edward J. Markey (D-Mass.), who created the Privacy Caucus 12 years ago. "Our responsibility is to make sure that we create a law that, regardless of the technology, includes a set of legal guarantees that consumers have with respect to their information."

Markey said he and his colleagues plan to introduce legislation next year, a sort of online-privacy Bill of Rights, that would require that consumers must opt in to the tracking of their online behavior and the collection and sharing of their personal data.

Up until today only a few technologies supported certain standards, the Operator extension for Firefox supports microformats, as will Firefox 3 when it is released, but none of these are big enough or important enough for the mainstream. Adding semantics to a website is a lot of hard work if no-one is around to use it.

This is why Yahoo!’s announcement is so big. Now there are machines reading that data and using it and enriching the web with it, do you, as a developer or site owner, want to miss out on that? Yahoo!’s search is to use microformats initially, to improve their understanding of the data to return more relevant results (and, from the looks of their example with LinkedIn add more detail to their search results). So, will other search engines, I’m looking at Google and Microsoft here, want to miss out on the wealth of data that they aren’t collecting and Yahoo! is?

What could be better, a reason to include semantic technologies in your site, better search results, new, intelligent services? I can only say thank you to Yahoo! for supporting this and giving it the much needed boost.

Chris Saad, cofounder and chair of the nonprofit ­DataPortability Project, notes that many current methods of transferring data expose users to huge security risks. For example, it's a common practice for social sites to ask users to submit the usernames and passwords for their Web-based e-mail accounts when they first sign up; an automated service can then search the network for people listed in their address books. "The door is open right now for any application that scrapes your Gmail address book to go ahead and scrape your shopping cart as well, or scrape your searches, or keep your username and password and pretend to be you," says Saad. "It's a nightmare of security, and it's something we need to solve sooner rather than later."

I always say that you have to manage you online indentity and that you have to put effort in gaining online authority. This because the online world is getting more and more integrated with the real world and as a person you have to have an online authority to become popular in networks. But there are so many social networks and it takes so much time. Well possible dataportability may help to manage all your profiles online! Just watch the video.