Group items tagged

What are the elements of a VRM data portability policy? The basic elements of a VRM data portability policy should include: Data retention agreement - How long will my data be retained for? For example - for the life of the relationship plus 30 days. Data reuse agreement - Will my data be used for purposes beyond the original transaction Data ownership agreement - What elements of the data belong to the vendor such as a Frequent Flyer number Data portability agreement - The data that is the subject of the agreement may be stored by the vendor, or it may be held by a data custodian in a Personal Data Store. Data access agreement - The data that is the subject, or a sub-set, of the agreement should be accessible to third parties that have been granted access by the user. For example, granting access to my shipping address information at Amazon by a third party vendor I have performed a transaction with.

Several Internet and broadband companies have acknowledged using targeted-advertising technology without explicitly informing customers, according to letters released yesterday by the House Energy and Commerce Committee.

"Increasingly, there are no limits technologically as to what a company can do in terms of collecting information . . . and then selling it as a commodity to other providers," said committee member Edward J. Markey (D-Mass.), who created the Privacy Caucus 12 years ago. "Our responsibility is to make sure that we create a law that, regardless of the technology, includes a set of legal guarantees that consumers have with respect to their information."

Markey said he and his colleagues plan to introduce legislation next year, a sort of online-privacy Bill of Rights, that would require that consumers must opt in to the tracking of their online behavior and the collection and sharing of their personal data.

On Sunday, we had a significant discussion on data portability and about the activities, responsibilities and opportunities of and for the eponymous group which has recently generated much hype and buzz but little, (as far as I’ve see) clarity and/or cogent strategy for advancing its expansive charter:

The frustration over the minimal barrier to “becoming a member” of the group (you simply have to sign up for a mailing list) and the focus on large vendors without advancing an agenda with teeth and clearly defined metrics for success was palpable. But so was the desire to make some progress, and if not come to complete agreement, to at least identify concerns shared by the majority of us and perhaps develop a strategy to deflate the hype to date and get the group moving in a productive direction.

So anyway, I do believe that there is an opportunity here and Chris Saad is correct that getting a number of the prominent players in this arena to come to the table on this topic is a feat; however, simply bringing them together without engaging with the gnarly problems and policies that have kept data portability from becoming a reality could bring more confusion and angst than benefit.

The world has changed. At least the marketing world. The era of mass marketing and advertisment as we knew it for many years has passed. Of course TV is not dead but it’s more and more superceded by the internet with all it’s channels for niche entertainment and self expression. Banner blindness and shrinking advertisement effectiveness have added their part. And so companies look out for other ways to reach potential and existing customers.

Add to that the success of the DataPortability Working Group which set policies and technical guidelines in how to create a World Wide Web in which data is more freely flowing around than ever before bringing us closer and closer to seamless networking experience and a semantic web.

This of course is only a glimpse of what might be necessary tomorrow. And the question is of course how far this tomorrow is away. Several things are of course available already or being worked on. The Google Social Graph API is there, blogging and commenting in Plone is worked on, Multimedia support is available, OpenID is as well (but maybe could be enhanced).Creating a social networking layer using e.g. plone.relations and membrane is not too complicated to implement and marking things up with microformats is also no magic.

A couple of weeks ago the BBC hosted twenty-six people from seventeen organizations including eight OpenID Providers and eight OpenID Relying Parties (sites which accept OpenID logins) in New York City to kick off an OpenID Content Provider Advisory Committee.

One of the things people will get wrong when trying to determine how to make a more human-shaped web for their company is sharing. Sharing is something that was left out of the business books for the last forty or fifty years. Your company isn’t set up to share. It’s not in the genetics, and as such, the people responsible for figuring out how to collaborate and do something in this whole new web are going to run into a problem quickly.