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Ultimately, the problem represents an opportunity for Internet companies. "In the end, whoever moves first to be truly open will have the advantage," Saad said. J. Trent Adams, founder and chief innovator at Matchmine, another vendor pushing for data portability, concurs. A stealthy startup could develop a clever application or service built on data portability standards and force other vendors to respond. "All of a sudden, it's the right idea, and the big boys will have to react," Adams said. In other words, Internet companies who insist on locking up their users' data to protect their businesses might soon find themselves instead stuck in the mud.

The scuffle today between Facebook and Google has very little to do with user privacy and everything to do with user control. A huge battle is underway between Google, MySpace and Facebook around control of user profiles and, therefore, users themselves. And their three new products, Data Availability, Facebook Connect, and Friend Connect, are all designed to further that goal.

Ultimately I hope that I can keep my identity, friend list, photographs, videos and everything else that constitutes the (de)Centralized Me at any service provider that I trust (meaning I trust them to protect that data, but never go against my wishes and try to keep it to themselves if that isn’t what I want), and just tell sites like Facebook and everyone else where to grab it.