Would a service like Matchmine fall prey to Strands’ do-it-yourself approach to providing specific ways in which individuals can use their own data portability information? Not likely. Data portability, even with the help of Strands, will still take some time to permeate online social media. And services like Matchmine will continue to evolve, and will likely find peripheral ways in which to further monetize the underlying social behavior that goes into the very use cases towards which data portability will be applied.