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Now that you have Remarketing audiences and ads down to a science, let's turn our attention to bid management strategies. Remember, in PPC marketing, you have to pay for each click. The advertiser specifies a maximum cost per click that they're willing to pay, but the key here is not to buy every possible click. Rather, you want to be super picky and just cherry-pick the clicks that are the most relevant to your business. The way to do this is through bid management. The Key to Effective Bid Management: Target Your Buyer Persona:- It doesn't make any sense to remarket ads to everyone in your audience. Why? Because not everyone who visits your website is a qualified buyer. In AdWords, you can overlay user demographic information on top of your remarketing audiences to find the needles in the haystack. For example, someone from Zimbabwe could visit your site but they can't convert if you can't ship there. Here's when it comes in handy to know a thing or two about your target customer persona. You can be very picky, and just bid for the people in your audience who also meet your demographic filters. READ MORE

Forums are perfect places to connect with like the minded, ask for help and provide help for others, discuss each other's problems, share experience, make new business contacts or simply have a cozy chat. Here is a list of helpful online seller forums for merchants. There are eCommerce forums, small business forums, social media forums and UX forums which are useful for online merchants. All of the forums are active. Most of the forums are free, though some offer additional private groups. Forums that Focus on eCommerce 1. eCommerce Fuel Forum 2. Shopify eCommerce University 3. Digital Point eCommerce forum 4. eCommerce bytes 5. BigCommerce forum 6. The Web Retailer Forum 7. Small Business Forum 8. UK Business Forums 9. The WholeSale Forum 10. Small Business Brief Get more shoppers by rewarding your happy customers when they recommend their friends to your store.

There are many ways through which you can judge the success of your website's personalization. Your end goal is to increase conversions and tracking the following parameters can also help you get an idea of how your efforts are performing. These values can be traced to any tool that you may use for eCommerce analytics. 1) Average Page Views 2) Add-to-Cart Rate 3) Cart Abandonment Rate 4) Revenue Per Visitor 5) Average Order Value eCommerce Personalization is here to stay. With Artifical Intelligence and Machine Learning capabilities, eCommerce stores are getting smarter every day. Saving cookies and using them to monitor and cater an exclusive, customized experience to each visitor is what we're capable of due to personalization. Stick to it and make the most out of it to gain the loyalty from your consumers.