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There are many ways through which you can judge the success of your website's personalization. Your end goal is to increase conversions and tracking the following parameters can also help you get an idea of how your efforts are performing. These values can be traced to any tool that you may use for eCommerce analytics. 1) Average Page Views 2) Add-to-Cart Rate 3) Cart Abandonment Rate 4) Revenue Per Visitor 5) Average Order Value eCommerce Personalization is here to stay. With Artifical Intelligence and Machine Learning capabilities, eCommerce stores are getting smarter every day. Saving cookies and using them to monitor and cater an exclusive, customized experience to each visitor is what we're capable of due to personalization. Stick to it and make the most out of it to gain the loyalty from your consumers.