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A few months ago, we announced that we were opening the social graph and invited others to join us. An effort like that encompasses many different technology projects and all kinds of different companies; in just a few months the idea of opening up social networks has received a lot of attention. Today we're excited to share an amazing new plugin for Movable Type that allows you to aggregate, control, and share your actions around the web and we're the first to bring this sort of functionality to free and open source blogging tools.

It's worth revisiting some of the successes the openness movement has accomplished in just the past few months: Google's OpenSocial released new versions of its APIs and we hosted a wildly successful hackathon to help support the creation of new widgets for the standard. OpenID 2.0 shipped and both Google and Yahoo! are now supporting OpenID, bringing hundreds of millions of new IDs to the community. The group DataPortability.org was formed and released a video reinforcing these themes around openness. And finally, we've made good on our promise to let you show off all the services you belong to, with TypePad and Vox automatically letting you list your accounts around the web on your blogs using Microformats to link to your profiles. And as of today, the same ability is available for Movable Type.

As we explained half a year ago, we're on a mission. Like we said then, blogs change the way we communicate. Just like with TrackBack, OpenID, opening the social graph, and so much else in blogging, we're hoping that we can influence everyone else to follow our lead and move blogging forward with us. Bringing your actions around the web under your control is a fundamental next step to making all of our blogs even more powerful and expressive.

Data portability is an idea long championed, and becoming more important all the time.  As we continue to load our online lives on to various social networking sites, the concept of making it easy to get that information back off again, and re-using the information on the next big site without having to start over from scratch are compelling, reasonable, and just plain logical.  Why would you want it any other way?.

It's a good sign that DataPortability.Org is gaining traction.  It's also a good sign that Microsoft has joined.  While Microsoft certainly can't be thought of as a leader in the move to open up our data, it has been making serious strides to open up a number of its platforms, and a common vision shared by the members of DataPortability.Org could make control of our own data something closer to a reality.

Digg has joined the DataPortability Project, a group of websites cooperating to help you securely use your data however you want. Why? Because you own your data. It’s that simple. From the start, Digg has supported the idea that you own your own data.

Digg already supports many of the open standards that let you use your data on sites other than Digg, including RSS, OPML, and hCard. We use RDF to embed the Creative Commons public domain dedication into each page. Just this week, we added MicroID, a Microformat that lets you prove to other services that you own your Digg user profile. We’ll be adding more open standards, such as OpenID, APML, OAuth, and XFN, in the coming months.

The vision for Portable Contacts has been around for a long time. Sites large and small share the goal of providing users a secure way to access their address books and friends lists without having to take their credentials or scrape their data. But only in recent weeks has it begun to feel that now is the right time to rally the community and the industry to work together to make this vision real by developing an open spec for exchange of contact info that everyone can embrace.

The world has changed. At least the marketing world. The era of mass marketing and advertisment as we knew it for many years has passed. Of course TV is not dead but it’s more and more superceded by the internet with all it’s channels for niche entertainment and self expression. Banner blindness and shrinking advertisement effectiveness have added their part. And so companies look out for other ways to reach potential and existing customers.

Add to that the success of the DataPortability Working Group which set policies and technical guidelines in how to create a World Wide Web in which data is more freely flowing around than ever before bringing us closer and closer to seamless networking experience and a semantic web.

This of course is only a glimpse of what might be necessary tomorrow. And the question is of course how far this tomorrow is away. Several things are of course available already or being worked on. The Google Social Graph API is there, blogging and commenting in Plone is worked on, Multimedia support is available, OpenID is as well (but maybe could be enhanced).Creating a social networking layer using e.g. plone.relations and membrane is not too complicated to implement and marking things up with microformats is also no magic.

Pilot Systems and Google plan to host the second Paris Bobun Sprint, which would take place at the Google Paris HQ, in 2009.