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Data Portability and Cloud Ownership Posted July 21st, 2008 by Ross Fadner turn_ad_publisher = 2919766;turn_ad_publisher_ad_code = 2919800;turn_ad_layout = "300x250";turn_ad_publisher_channel = 2919778;turn_ad_manual_id = 24759350;<img height="1" width="1" border="0" src="http://ad.turn.com/r/error?errMsg=noiframe&adUrl=http%3A%2F%2Fad.turn.com%2Fserver%2Fads.htm%3F%26pub%3D2919766%26code%3D2919800%26cch%3D2919778%26l%3D300x250%26tmz%3D4%26area%3D1%26rnd%3D0.19900853499693383%26lmd%3D1216835834%26aid%3D24759350%26url%3Dhttp%253A%252F%252Fwww.mediapost.com%252Fblogs%252Fraw%252F%253Fp%253D671%26ref%3Dhttp%253A%252F%252Fwww.mediapost.com%252Fblogs%252Fraw%252F%253Fcat%253D16"/> In describing the state of the data portability movement, Alex Blum, CEO of KickApps, said, “we now have a situation where major Web players are vying to be the cloud—to provide the underlying technology for social graph data.” Blum duly noted that the idea scares both publishers and audiences, but Parity CEO Paul Trevithick, for one, doesn’t seem to think the Big Brother pretensions of the likes of Google are a foregone conclusion. “The point is architectural,” he said. “Facebook would say it should be us (that should be the gatekeeper of users’ data), but data goes in and doesn’t come out.” Instead, he said that, “people, themselves, as sovereign entities, should have the control.” This is the idea behind data portability: that users control their own data, and that that data is portable; i.e. it exists in many places without belonging to any of those places. As such, Trevithick said data portability would help bring about an Internet of the future where you don’t have to repeat yourself, because your data would exist in cloud that’s accessible whenever and wherever you go online.

Despite the valid concerns that some have with Google’s Social Graph API, I thought I would talk about the technical possibilities. My social graph may be of particular interest becuase I had used my Wordpress blog’s XFN feature to mark up the blogs I read as “muse” and my profile on at least 10 social networks as “me.” Using the Google’s Social Graph API demo you can see my extensive list of FOAF and XFN URLs. There is also a machine readable format that could be fed into a new social network to find friends on that network. (click for a larger version)

Who really owns your address book? Many Internet companies - like Google (GOOG, Fortune 500) and Yahoo (YHOO, Fortune 500) - say unequivocally that you do. If you sign up for free e-mail accounts on their services, you're free to take your friends with you and export your contact lists to any service that you like.

But Microsoft (MSFT, Fortune 500), while publicly embracing the idea of openness, has been saying something different behind the scenes. Since last summer, lawyers representing the company have been sending cease-and-desist letters to startups that offer new users the ability to import their Microsoft Hotmail contacts. In a move that Valley guys are deriding as ham-handed, Microsoft is offering a quid pro quo: Third-party sites can access Hotmail contacts if they make Microsoft's instant-messaging client available to their users - for 25 cents per user per year. Then the company says it will waive the fee if the sites make Messenger the exclusive in-network messaging client. Such a deal.

There is a better way, of course - though it remains to be seen whether it will work. A group of companies, aligned under the banner of the DataPortability Workgroup, is trying to craft standards that would make it easy for the data we collect online to move as freely and securely from one website to another as we do. As long as two sites abide by the DataPortability rules, they can effortlessly send anything back and forth between them - data, photos, address books. "It's safe, secure, painless," says Chris Saad, the Aussie who co-founded and chairs the DPW. Hundreds of individuals and several leading companies - including Yahoo, Facebook, Google, and even Microsoft - have signed on to the workgroup, and Saad says he's optimistic that we'll see a system in place later this year.

Whenever Microsoft Corp. eschews an open standard (think the OpenDocument Format, aka ODF), it gets pilloried. Whenever it embraces one, as it will soon do with DataPortability.org, fears rise that Redmond will twist it to its own advantage, (think Java) or, failing that, sabotage it. (ActiveX) So is the nascent DataPortability.org group at such risk from Redmond? Not according to a source inside the group. "The DataPortability group is made up of many voices - individuals who are passionate about solving the problem," the source said. "Microsoft's voice is a welcome addition but it is not the only voice in the conversation and it does not have any special consideration."

Chris Saad, Chairman of the Data Portability Working Group, confirmed to me this morning that Microsoft's David Treadwell, a VP at Windows Live, will be joining the organization. Microsoft is expected to make a formal announcement in the coming days. News first leaked out via a shadowy post at Computerworld this morning.

Robert Scobles ban from Facebook early this month brought up the discussion again about ownership of user data in social networks such as MySpace, Facebook and others, as well as about data portability. Robert Scoble did violate the terms of service agreement with Facebook; so much seems to be clear. What his actual motivations were for his actions are not so clear though. You can check out his version of the story at Computerworld and also 1938 Media's Loren Feldman's takes one and two on this incident as well.

It does not matter what the actual reasons were and what exactly happened, but one thing is clear, it brought attention to an issue that everybody who uses social networking sites is just all very familiar with. I for myself consider it a pain to rebuild profiles and connections from scratch at every social media site again and again. It takes time and as most others, is time the only commodity I have always a shortage of. Then I look at my profiles at the different sites and how they developed over time to realize that they are all looking pretty much the same, I even hooked up with the same people at all those different sites again.

Hello DataPortability.org It is actually looking very promising that this initiative will result into a standard that will be adopted by many social media sites. They are not going to reinvent the wheel and start creating something from scratch, but use and "mash-up" existing standards and initiative to create something new specifically aimed to solve the data portability problem.

A few weeks ago, we began talking about the new Yahoo! Search open platform. Today, we're releasing more details about two important components of the initiative -- the developer platform as well as our support of a number of semantic web standards.

By supporting semantic web standards, Yahoo! Search and site owners can bring a far richer and more useful search experience to consumers. For example, by marking up its profile pages with microformats, LinkedIn can allow Yahoo! Search and others to understand the semantic content and the relationships of the many components of its site. With a richer understanding of LinkedIn's structured data included in our index, we will be able to present users with more compelling and useful search results for their site. The benefit to LinkedIn is, of course, increased traffic quality and quantity from sites like Yahoo! Search that utilize its structured data.

In the coming weeks, we'll be releasing more detailed specifications that will describe our support of semantic web standards. Initially, we plan to support a number of microformats, including hCard, hCalendar, hReview, hAtom, and XFN. Yahoo! Search will work with the web community to evolve the vocabulary framework for embedding structured data. For starters, we plan to support vocabulary components from Dublin Core, Creative Commons, FOAF, GeoRSS, MediaRSS, and others based on feedback. And, we will support RDFa and eRDF markup to embed these into existing HTML pages. Finally, we are announcing support for the OpenSearch specification, with extensions for structured queries to deep web data sources.

This paper sets out to describe a version of infrastructure or foundation for VRM (Vendor Relationship Management) based on an alternative view on sharing information online between individuals and of online identity. It sets out to explain the strategy and tactics for design, development and adoption of tools - the Mine! and FeedMe (see glossary) - and creation of an infrastructure for other solutions - VRM (relationships with individuals and vendors, transactions), self-defined identity, authentication, data portability and hopefully many more. The aim is to equip individuals with tools to take charge of their data (content, relationships, transactions, knowledge), arrange (analyse, manipulate, combine, mash-up) them according to their needs and preferences and share them on their own terms whilst connected and networked on the web.