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The social web is booming, signing up new users and generating new pieces of unique content at a steady clip. A recurring theme of the social web is "data portability," the ability to change providers without leaving behind accumulated contacts and content. Most nodes of the social web agree data portability is a good thing, but the exact process of authentication, authorization, and transport of a given user and his or her data is still up in the air. In this post I will take a deeper look at the current best practices of the social Web from the point of view of its major data hubs. We will take a detailed look at the right and wrong ways to request user data from social hubs large and small, and outline some action items for developers and business people interested in data portability and interoperability done right.

First and foremost, in the development of DP-related business models I’m seeking win-win solutions for consumers and businesses. As DP goes mainstream there will be proponents and opponents of a slew of different, important, and highly controversial aspects of DP. At the front of the line and at the top of my mind are privacy concerns. I actually think we have a chance to change privacy for the better, gain the (nearly) complete trust of consumers, and at the same time, provide businesses with better opportunities to engage in opt-in, targeted, 1-to-1 marketing. This is the holy-grail of DP IMO and the future of advertising.

This post represents a rough sketch-up of the future of DP and DP business models. It’s not quite the “sharing data between facebook and Myspace” that seems to be all the rage today. But I believe this is a realistic direction in which to head, and I think it makes a lot of sense to develop models that maintain customer privacy while sharing data in every aspect of their lives, not just on and over the Web. Furthermore, these models will help businesses employ next generation advertising that allow them to serve customers to the highest potential of the business.

Chris Saad, Chairman of the Data Portability Working Group, confirmed to me this morning that Microsoft's David Treadwell, a VP at Windows Live, will be joining the organization. Microsoft is expected to make a formal announcement in the coming days. News first leaked out via a shadowy post at Computerworld this morning.

Data Portability and Cloud Ownership Posted July 21st, 2008 by Ross Fadner turn_ad_publisher = 2919766;turn_ad_publisher_ad_code = 2919800;turn_ad_layout = "300x250";turn_ad_publisher_channel = 2919778;turn_ad_manual_id = 24759350;<img height="1" width="1" border="0" src="http://ad.turn.com/r/error?errMsg=noiframe&adUrl=http%3A%2F%2Fad.turn.com%2Fserver%2Fads.htm%3F%26pub%3D2919766%26code%3D2919800%26cch%3D2919778%26l%3D300x250%26tmz%3D4%26area%3D1%26rnd%3D0.19900853499693383%26lmd%3D1216835834%26aid%3D24759350%26url%3Dhttp%253A%252F%252Fwww.mediapost.com%252Fblogs%252Fraw%252F%253Fp%253D671%26ref%3Dhttp%253A%252F%252Fwww.mediapost.com%252Fblogs%252Fraw%252F%253Fcat%253D16"/> In describing the state of the data portability movement, Alex Blum, CEO of KickApps, said, “we now have a situation where major Web players are vying to be the cloud—to provide the underlying technology for social graph data.” Blum duly noted that the idea scares both publishers and audiences, but Parity CEO Paul Trevithick, for one, doesn’t seem to think the Big Brother pretensions of the likes of Google are a foregone conclusion. “The point is architectural,” he said. “Facebook would say it should be us (that should be the gatekeeper of users’ data), but data goes in and doesn’t come out.” Instead, he said that, “people, themselves, as sovereign entities, should have the control.” This is the idea behind data portability: that users control their own data, and that that data is portable; i.e. it exists in many places without belonging to any of those places. As such, Trevithick said data portability would help bring about an Internet of the future where you don’t have to repeat yourself, because your data would exist in cloud that’s accessible whenever and wherever you go online.

Zuckerberg argues that Facebook provides something the larger web doesn’t — an undo button — which he feels is more important than data portability.

The example he offers is the Facebook news feed. As it stands if you publish something to your news feed and then decide that you want to limit who can see it by changing the privacy settings, that information is removed from your friend’s updates (assuming they no longer have the privileges necessary to access it). However, were the Facebook news feed offered as an RSS feed available outside Facebook (as we’ve often argued it should be), it would, because of the nature of RSS, no longer be retractable. Even if you changed the privacy settings and removed it from the feed, many RSS readers would already have cached or otherwise stored the post you’d like to retract.

As part of the ongoing DataPortabilityAndMe conversation, I have posted my series of videos answering the questions posed... here they are!