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What are the elements of a VRM data portability policy? The basic elements of a VRM data portability policy should include: Data retention agreement - How long will my data be retained for? For example - for the life of the relationship plus 30 days. Data reuse agreement - Will my data be used for purposes beyond the original transaction Data ownership agreement - What elements of the data belong to the vendor such as a Frequent Flyer number Data portability agreement - The data that is the subject of the agreement may be stored by the vendor, or it may be held by a data custodian in a Personal Data Store. Data access agreement - The data that is the subject, or a sub-set, of the agreement should be accessible to third parties that have been granted access by the user. For example, granting access to my shipping address information at Amazon by a third party vendor I have performed a transaction with.

MySpace has just announced that they will be launching their developer platform on February 5th. You can pre-register now by going to http://developer.myspace.com (requires login).

rom a technology perspective, Kapur says most of the specific details will be released on the 5th, but he did emphasize that the company has maintained an open relationship with widget developers, and wants them to be able to use data from MySpace in their applications, potentially including your friend’s list. With Facebook moving to allow developers to host applications on third-party sites and DataPortability continuing to gain traction, this seems like the only way to go.

Finally, Kapur told me that the MySpace Developer Program will support Google OpenSocial from day one. This may provide a much needed boost for OpenSocial, which has received criticism for offering very little in the way of tangible products since being announced.

The core idea of vendor relationship management (VRM) is simple: the more empowered individuals are when it comes to managing and using personal data – including the ability to manage their relationships with vendors – the greater the benefits to both sides.

Meanwhile, new technologies such as infocards (which create a secure “pipeline” for two parties that want to share information online) make it possible for customers to “co-manage” customer databases. Addresses and contact details can be updated in advance, so that organisations do not discover that the change has taken place too late.

Brett McDowell, executive director of Liberty Alliance, expects a high percentage of member companies to seek certification for the VPI standard. “If these programmes are put in place, there is no way this won’t change the way markets work,” he says.

What does all this mean? It means we can expect the web to get itself organized, in a hurry. At stake is a significant amount of traffic from Yahoo search, and anyone else that may choose to build applications on top of this data.

Yahoo’s support for semantic web standards like RDF and microformats is exactly the incentive websites need to adopt them. Instead of semantic silos scattered across the Web (think Twine), Yahoo will be pulling all the semantic information together when available, as a search engine should. Until now, there were few applications that demanded properly structured data from third parties. That changes today.

The bigger downside of Friend Connect is that Websites using it cannot mash up the data with their own to make compelling new applications. Glazer confirmed that the data will be sent to third party sites via an iframe rather than directly through a set of APIs (as Michael speculated on Friday). However, Glazer also says that he wouldn’t be surprised if eventually Google or somebody else makes it possible for Websites to combine the Friend Connect data with their own.

Who really owns your address book? Many Internet companies - like Google (GOOG, Fortune 500) and Yahoo (YHOO, Fortune 500) - say unequivocally that you do. If you sign up for free e-mail accounts on their services, you're free to take your friends with you and export your contact lists to any service that you like.

But Microsoft (MSFT, Fortune 500), while publicly embracing the idea of openness, has been saying something different behind the scenes. Since last summer, lawyers representing the company have been sending cease-and-desist letters to startups that offer new users the ability to import their Microsoft Hotmail contacts. In a move that Valley guys are deriding as ham-handed, Microsoft is offering a quid pro quo: Third-party sites can access Hotmail contacts if they make Microsoft's instant-messaging client available to their users - for 25 cents per user per year. Then the company says it will waive the fee if the sites make Messenger the exclusive in-network messaging client. Such a deal.

There is a better way, of course - though it remains to be seen whether it will work. A group of companies, aligned under the banner of the DataPortability Workgroup, is trying to craft standards that would make it easy for the data we collect online to move as freely and securely from one website to another as we do. As long as two sites abide by the DataPortability rules, they can effortlessly send anything back and forth between them - data, photos, address books. "It's safe, secure, painless," says Chris Saad, the Aussie who co-founded and chairs the DPW. Hundreds of individuals and several leading companies - including Yahoo, Facebook, Google, and even Microsoft - have signed on to the workgroup, and Saad says he's optimistic that we'll see a system in place later this year.