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In Todays' world of internet and e-commerce, more people than ever are buying products online with little to no interaction with customers, making it difficult for businesses to establish an actual connection with their clientele. This revolutionary shift began in the late 80s with SWREG, a Global eCommerce Solution that was designed to make it easier for software industry people to sell their products using "Merchant Account." However, in 1994 Amazon.com was founded, selling each and everything online that has now only grown into the largest internet-based retailer in the world by total sales and market capitalization. Technology is driving changes in consumer shopping behavior. With two decades of e-commerce under our belts, now is a good time to look at how your customers are making their purchases and determine new ways of keeping them loyal to your business.