CollaborativeContentCuration

Whether you're on a first date, meeting new people at a dinner party, or making it rain on Twitter, it's just not a good idea to go on and on about yourself. It's just awkward. Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to "be a part of the conversation" by sharing links that are relevant to their followers but often not specifically about their products and services. This act of finding good content and sharing it is known as content curation. Contrast this with another nugget of conventional social media marketing wisdom: that "content is king" - that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world. But…isn't promoting your own content akin to talking about yourself? And isn't that rude, and thus ineffective? This creation-vs-curation paradox inspired me to look for some answers in the data. Analyzing 150,000 Social Media Posts

Curation Platforms are tools enabling you to select manually content online, to edit and share it. This comparison table is part of a French IT news article about Curation Tools: "Le Guide de la Curation". For more details about products and criteria, please read to the original article: http://pro.01net.com/editorial/529626/le-guide-de-la-curation-(3)-les-outils/ This comparison is associated to another one about the automatic publishing tools, that automatically select content : http://socialcompare.com/en/comparison/outils-de-publication-automatique-md16pw3 You are free to update this comparison and rate your favorite tools!

Dianne Rees