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Whether you're on a first date, meeting new people at a dinner party, or making it rain on Twitter, it's just not a good idea to go on and on about yourself. It's just awkward. Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to "be a part of the conversation" by sharing links that are relevant to their followers but often not specifically about their products and services. This act of finding good content and sharing it is known as content curation. Contrast this with another nugget of conventional social media marketing wisdom: that "content is king" - that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world. But…isn't promoting your own content akin to talking about yourself? And isn't that rude, and thus ineffective? This creation-vs-curation paradox inspired me to look for some answers in the data. Analyzing 150,000 Social Media Posts

Yahoo! Style GuideBeginning ReportingDigital Journalist Survival Guide: A Glossary of Tech Terms You Should KnowMy High School JournalismCitizen Media Law ProjectKnight Digital Media CenterCommunity Media SitesRich Gordon's Online Community CookbookCenter for Social Media's Guide to Fair Use in Online VideoJournalism 2.0 PDF DownloadsIJNet's 10 Steps to Citizen Journalism OnlineThe New West FAQ for Online Community Journalism EntrepreneursJournalism 2.0: How to Survive and ThriveCitizen Media SitesThings We LikeJump Start Your ReportingJournalism Training Sites See the commentsJournalism 2.0: How to Survive and Thrive A digital literacy guide for the information age  Download PDF version in English, Spanish or Portuguese. CreditsJournalism 2.0:How to Survive and Thrive A digital literacy guidefor the information age     - By Mark Briggs     - Assistant Managing Editor for    Interactive News, The News Tribune Special thanks to The Knight Foundation for its support of this work. Thanks to J-Lab Executive Director Jan Schaffer for her guidance and editing; to former washingtonpost.com editor Steve Fox for his skillful input and editing; and to J-Lab's Craig Stone for his copyediting, Web production and publishing help. Read the rest of the acknowledgments. (c) 2007J-Lab: The Institute for Interactive JournalismPhilip Merrill College of Journalism, University of Maryland, College Park Reported by Mark BriggsEdited by Jan SchafferThe PDF version of Journalism 2.0 is now available for download. For continuing discussion of new technology for journalists, check out Mark Briggs' Journalism 2.0 site.

free service that makes it easy to keep track of new updates from news, topics, social media sites - "a place for people to stay informed about everything that is important to them anywhere on the web"

ConsumptionCurationCreation = CCC

By Margie Clayman, Published September 21, 2011