CurtinNet308

Known as 'social media marketing, viral marketing, buzz, and guerilla marketing' Word Of Mouth Marketing has become an important feature of marketing online. This article is a fairly in-depth study looking at issues of shifting narratives, practices and theories in WOMM, particularly in the face of growing social media communities. The article looks at ways social - media marketers are dealing with "networked coproduction of narratives" made possible by the affordances of social media tools and the Internet (Kozinets, 2010). Kozinets et. al. argue the evolution of word-of-mouth marketing is marked by 3 stages: First, the Organic Interconsumer Influence Model, or simple word-of-mouth, which is not directed, promoted or directly influenced by marketers; Second, the Linear marketer Influence Model, sees marketers seeking to influence and guide WOM by focusing on so-called "opinion leaders" who are able to influence others. This the of marketing will be familiar to Facebook or Twitter users, who may be used to seeing products recommended by well-known celebrities; Third, is the Network Coproduction Model. This refers to "managed one-to-one seeding and communication programs". As Marketers and consumers often have very different goals, such a strategy is not without risk. As Kozinets et.al. point out (2010) "consumers are regarded as active coproducers of value and meaning, whose WOM use of marketing communications can be idiosyncratic, creative, and even resistant". The main challenge in Word Of Mouth Marketing (WOMM) online is that marketers typically have less control over the content and direction of the campaign or opinion (see Mangold and Faulds, 2010). According to Kozinets et.al (2010) the key to successfully engaging large and often disparate groups is building network of "one-to-one" personal relationships, which allow individual members to become involved and feel a part of the process of narrative building and meaning creation. References: Kozinet

My topic is the collaboration practices of open source software development. OVERVIEW: This article compiles data taken from online OSS-management tool SourceForge, and provides an excellent overview of the features, advantages, and limitations of this particular tool. SourceForge (http://sourceforge.net/) is an online tool that facilitates collaboration on Open Source Software (OSS) projects. Among the most significant tools that SourceForge provides are forums discussing each project, a file-release tool, a basic task management system, the ability to post documentation (eg. instruction manuals) online, and the all-important Concurrent Versions System (CVS). This article goes into satisfying detail of how CVS works and why it is advantageous to software developers, explaining the CVS process as follows: 1. CVS holds the current version of a program's source code, and allows developers to 'check out' (i.e. download) this source code so that they have their own version to play around with. 2. Once done, developers can 'commit' (or upload) their changes. If possible, the CVS automatically merges this code with any other changes that have been made since the code was checked out. 3. The CVS system retains a copy of all previous versions of the code, and thus allows reversion to previous versions, as well as the existence of multiple 'branches' of the same source code. The main advantage of the CVS tool is that it "[allows] multiple developers to be working on the source code at the same time without conflict" (p. 6), although teams are may be limited slightly by SourceForge's basic task management system which "lacks capabilities for resource and personnel management" (p. 4). SourceForge is one online tool that greatly aids in the co-ordination of open-source projects. Any software developer considering the use of a pre-made online tool for collaboration would bene

This article elaborates some overviews about data SourceForge which is from online OSS-management tool, with its characters, advantages, and limitations. SourceForge is a very altruistic platform to benefit people for the development of software tools. It is good example of a social networking platform that is geared towards producing collaborative work, which is productive. Its purpose is not entertainment or socializing, but its about bringing together people with specialized skills and providing the framework and tools to allow people to work on a product in a virtual workplace. I don't totally agree by collecting statistics on the software development process,especially one that is non-commercial and can potentially be worked on by any member of the public to be a totally useful study. Software was development which is not a static work flow. There are many standards, development methodologies, languages, platforms, not to mention the human factor that can make interpolation results of the data difficult. However, I strongly believe the success of SourceForge Projects is not the collaborative effort that causes success, but those developers to press ahead and work on their masterpiece. There are some projects that are very successful, but on the whole a majority of the projects are half started and incomplete. There have been many studies in the past to try to quantify the efficiency of Software Engineering and to date. There is no ideal solution to completing a Software Engineering Project. It is still a maturing engineering discipline.

This article reviews SourceForge (http://sourceforge.net/) which is an Open Source software (OSS) development tool and provides free services to Open Source developers. By explaining how SourceForge collect, manage and apply activity data, this article points out the strengths and weaknesses of SourceForge as an online collaboration tool. An (2011) comments that the purpose of SourceForge is to bring "together people with specialized skills and [to provide] the framework and tools to allow people to work on a product in a virtual workplace". This feature is similar to Optimize Solutions which is mentioned in one of my selected articles: Optimize Solutions launches to help professional services organizations better manage - projects, resources, expenses. Both SourceForge and Optimize Solutions are collaboration tools with powerful functions for data management and user communication. With their network-based interface, distance is no longer an issue for collaboration and interaction among users. SourceForge deals with data and statistic; and Optimize Solutions manage various business resources, such as documents, images, and spreadsheet. While SourceForge is open for users to develop softwares, Optimize Solutions is used within an organization and external clients for business purposes. Although these two applications offer services in different fields, they both aim at enabling global collaboration and improving processing efficiency. I believe that with the development of information technology, especially online collaboration, such applications will be widely used in most organizations and for personal use. Reference: An, R (2011). Comment on Collection of Activity Data for SourceForge Projects. Retrieve from http://groups.diigo.com/group/curtin_net308?view=recent&page_num=1

East North Carolina University (ECU) has used the virtual reality game "Second Life" as an education tool for those students who are still in highschool. The college has set up courses through Second Life in which teenagers can have access to as they are physically unable to attend. The article states that one main reason for this type of route is the lack of funding for early-college programs. The site gives a cost effective alternative yet still allows students to engage as though in a real classroom. An article by Dorothy Lepkowska. Which was featured in The Guardian, talks about the site as a means to educate teachers as well. She states "Second Life is an immersive 3D tool and learning environment, so it allows us to present things as we would if we were all in the room. We can take questions, show video clips and the participants can interact with each other but without all the time constraints and costs involved," Again the issue of cost is something that is pushing institutions in this direction. According to a Wire Feed, by Targeted News Service the University of Hawaii has also created their own island within second life. Their university building has been made to look exactly like their school, however they have been able to add extra learning areas than they could in real life. The main point of the article is the fact that Second Life allows those students to participate in a class like environment even if they cant physically attend. This brings me to an article by Mark Blakenship (2011) in which he talks about students being taken to Shakespeare's Globe Theatre (a new addition to Second Life). He states "students can join in the digital Globe and get an interactive sense of what it was like see a play there. Inside Second life, Fiebig (the professor) also has students "perform" plays by typing their lines into the game's chat function." It is argued that perhaps students prefer this as the thought of talking in class frightens them, yet th

This article is a great example of online community collaboration, reality meeting the virtual world. There are several reasons for the University employing the use of Second Life technology. The reasons stated by the article were the lack of funds and infrastructure. Collaboration tools must all means provide flexibility when real life fails to do so as demonstrated by the article. The only doubt I have with online learning through Second Life is whether the students are more or less engaged in comparison to on-campus students. As pointed out in the Qualitative findings of students' perception on practice of self-regulated strategies in online community discussion journal article, some students in Malaysia for example regarded the use of the Internet as a distraction to learning, and preferred the more familiar didactic learning environment (Vighnarajah, Wong, & Bakara, 2009). One of the key findings of the study was that student users who were familiar with the Internet found it rather distracting to continue learning once they were online (Vighnarajah et al., 2009). With Second Life as the means to collaborate a community of students for this High School, I wonder if the technology is sufficient considering the environment of this particular online collaborating platform. I also wonder if Second Life as a tool is appropriate for students. My topic is on Organisations and online collaborations and I want to touch base on where online collaboration succeeds. Online collaboration is good for businesses or organisations when participation is often measured by contribution and outcome of a certain task. The same cannot be said for students learning online through Second Life. Reference: Vighnarajah, Wong, S. L., & Bakara, K. A. (2009). Qualitative findings of students' perception on practice of self-regulated strategies in online community discussion. Computers & Education, 53(1), 9. Retrieved from http://www.sciencedirect.com.d

This article is taken from credible source such as compilation articles based on Proquest - Curtin University library. The main topic of this article is that, Second Life as a cyber world which launced in 2003, is a free client program that enables users to have interaction among one another in form of virtual bodies along with avatars. Specifically this article highlighting on how virtual world is part of online education, where there is a virtual college that designed by combine the convenience of online education along with the atmosphere of a college classroom in 3D version. By relating to my own topic, which is talk about the use as well as features of social bookmarking site (delicious), the virtual world or in here especially Second Life as well provides specific features in order to facilitate the online education, it provides 3D experience which help the users as student to stimulate their experiences and transferring online education in the forms of digital. For examples one of the features in here is when student able to attending their classes, as for the value for the articles itself, it is useful and shows that there a great range of way on how people can use games and social sites merely not just for entertainment but as well as education. References: High Schoolers Attend College in Second Life. (2011). Retrieved April 17, 2011, from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=10&did=2253249221&SrchMode=1&sid=14&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1302676765&clientId=22212

Although often overlooking the role of politicians in organizing online political collaboration, Sanson documents the crucial role that facebook played in galvanizing and motivating the millennial generation of voters to participate and engage in political debate throughout the 2008 election. There is an underlying theme throughout this paper that it was a case of peer -to-peer relationships that caused this revolutionary collaboration of young voters. Further highlighted is the ease with regards to facebook being an organizing tool, with social actions within the site being reflective of a ground based campaign and helping to form a new kind of politics(Sanson, 2008). Sanson ponders why it is that the youth vote has suddenly became more engaged in the political spectrum, considering factors outside of the political world; noting that both circumstance(BBC News,2008 ) and the timing of incidents over the last decade may well have instigated this youth movement. Yet it is crucially noted that the internet and particularly Facebook became a catalyst for this millennial collaboration, based not solely on political presence online but also the wealth of information and the free-flowing style of messages combined with the vast number of users(Facebook, 2011) and the ultimate chain reaction of a peer-to-peer connection. Noted throughout is the fact that this social network was used for more than just organization and a spear head of this political collaboration - highlighted is how it was used for financial muscle, as well as a tool for micro-targeting and the education of a younger generation on both the candidates and the political process. Throughout this academic paper a thorough explanation is offered as to the triggers of this millennial political collaboration which has led to a new dialogue being opened between the politicians and the voters, there can be no question that Facebook has revolutionized the way that political collaborations are conducte

The Internet has presented a medium for people to carry out 'liberal individualist' transactions with government agencies. In 2001, Microsoft announced that the internet will empower citizens "to set their own political agendas, establish government priorities and help implement policies" (Katz & Rice, 2002) and, as Angela Sanson's chapter explains, the 2007/8 United States elections rang this prediction true. Campaign finance was "just one of the many ways Obama's IT and social networking approaches revolutionised citizen participation" (Norquay, 2007): Evidence of internet incensed political dialogue, such as discussion forums, sites indicating support/non-support for parties and leadership (for example, President Obama's 1.7 million friends at the time), videos, art and news combine to create an increasingly potent role for the internet user. Obama endeavoured to "define his campaign by 'conversations' with the American people" (Westling, 2007), and in doing so, formed genuine connections which later translated into votes. As Westling recognises, Facebook is an ultimate campaign tool as it combines the "best features of local bulletin-boards, newspaper, and town hall meetings and places them in one location that is available at any time in practically any location" (2007). Many scholars have likened the transformative role of the Internet in political propaganda to that of television in the 1966 U.S. Election. The impact of the internet, however, far surpasses television because of the vast potential for individual empowerment. Instead of simply voting for themselves, citizens had the opportunity to actively contribute to political change in their peers. From the public's perspective, Facebook "gives amateur activists an easy way to connect with other citizens around the globe and helps them push their collective concerns to the top of political agendas" (Sanson, 2008). This same online influence was successfully em

This Strategic Guide on instant messaging is developed by ProcessOne, a company that delivers instant messaging services to businesses. The guide examines the real risks associated with instant messaging in corporate environments and explains how to mitigate them. ProcessOne argues that instant messaging is becoming a valuable form of communication in business environment, alongside the telephone and email. IM allows users to see if recipients are available to receive a message, thus it can be a much more efficient communication tool than email and telephone. The report suggests that danger arise when using public IM services like Gmail and MSN. Public IM services have not been designed for corporate activity and do not provide the level of security that is essential in a business environment. The report suggests different risk factors associated with public IM services as well as how businesses can overcome these risks. This guide is important as its attention is on security issues associated with instant messaging. A common concern among companies is that IM programs render their networks vulnerable to viruses and other potentially crippling intrusions (Glasner, J. 2002). ProcessOne suggests that the best way to reduce the risk of instant messaging is to bring IM in-house with the deployment of a central instant messaging server. IT departments can take measures to protect users and intellectual property through the use of encryption, anti-virus software, corporate policy, and domain certificates, thus the risks will be reduced. References Glasner, J. (2002). IM Bans Hush Workplace Chatter. Retrieved from http://www.wired.com/techbiz/media/news/2002/09/55090?currentPage=1 ProcessOne (2009). Instant Messaging and Security. Retrieved from http://www.process-one.net/resources/research/ProcessOne_Strategic_Guide-Security.pdf

This is a study by Louis Chen and Mike Morin in which they examine the use of MSN to help organise and collaborate research in high school education. The students were asked to research a specific topic and where then put in groups to complete the assignment. One of the criteria was using MSN to help organise information and collaborate ideas. The study seems to focus on the positive merits of MSN. Chen and Morin believe that because of the use of short hand language, this makes conversations quicker and straight to the point. Which in turn saves time. Msn also allows students to share links, files and pictures, which are helpful in collaborating research and assignment work. The study found that students preferred this as trying to get together at each other's houses was less productive. The study also found that teachers were able to spend more time on other coursework as they spent time on their assignments out of class. Because of the synchronous nature of msn, it means that students are able to communicate in real time as though they were talking face to face. This means that there is no time delay in reciprocation. However what the article doesn't talk about is that this can actually be a weakness of the tool; If a user is not online, another user has no way to send them information unless they either wait (which seems quite irrational) or they use a different platform (say email) to send the information. However it seems that the positives greatly overshadow the negatives.

I found that article is very interesting and it is so true. I think by using msn to have a group meeting is more efficient, for example, people could share their information straight away via msn, also time of physical transportation have been reduced. More time could be saved for creating and prove reading the work, also more time for rests, which a better quality of work might be assumed. However, I have found a several problems with group chatting via msn. First of all, the stability of Internet connection must be ensured; otherwise, the fluency of group meeting would be disturbed. Furthermore, the level of concentration may be doubt, since every person in the group meeting is apart, and every attendants would be expected to have different distraction according to their surroundings, and therefore online group meeting is not only gathering group mates but also multiplied the level of distractions. Lastly, the creditability would be questioned, it is hard to prove that the person you are talking to is really the group mate; this would be an issue when it comes to a situation of dealing, for example you may have confirmed the job duty through msn, but your group mate would always have an excuse that some one was using their account or so.

In Lomas, et.al. (2008) article, they said that instant messaging service engage the sense of immediacy. It give easy communication way between students. They can have conversation with other about schools as long as they are still online and it's free to use (with internet access). It also diminished geographical boundaries so student can exchange their knowledge with people around the world. When the IM is incorporated with video and audio chat it adding another opportunity of enhance voice communication which is more engaging. Online collaboration tools can create new opportunity in education sectors. There won't be boundaries between student and teacher that will resulting a close relationship. Another type of collaboration tools that can be used is social media. The popularity of it among younger people give advantages to these collaborations tools. They feel like this tools is close to them so they will feel free to participate. Such as using Tumblr as the tool. On of the lecture in American University use Tumblr to collaborate with his teacher (Ackerman, 2011). He said that Tumblr is good for student to learn new platform, assignment submission (so the other student can get access and have peer review), easy to have collaborative feedback, easy to publish supplementing class info, and it engage open dialogue. In my opinion, with using these types of collaboration tools it can make students more engage with their school unit. They will do it with pleasant feeling. Ackerman, M. (2011). Mashable HQ: Why Using Tumblr For Class Makes Sense. Retrieved from http://ausmcedu.org/2011/03/15/test-post-2/ Lomas, C, et.al. (2008). Collaboration Tools. Retrieved from http://net.educause.edu/ir/library/pdf/ELI3020.pdf

My topic is the collaboration practices of open source software development. You can access this article by logging into ACM via the Curtin Library website. OVERVIEW: Because the production of Open Source Software (OSS) relies heavily on the work of volunteers, the motivation of those volunteers is imperative to the success of any OSS development. Recognising this, this paper seeks to explain the motivations of those who work on OSS projects, using the learning theory of Legitimate Peripheral Participation (Lave & Wenger, 1991) as a guide. Building on this theory, the authors assert that the transient and open nature of an OSS development community appeals to user/developers as an environment to learn and hone their skills through 'legitimate participation'. Having identified the desire to learn as a key motivation for participants, the authors suggest that to attract more users to become OSS developers, leaders of OSS projects should create a list of progressively difficult tasks to foster the learning process and "enable newcomers to move toward the center of the community through continual contributions" (p. 9). Although this paper focuses on learning as a motivation, the authors acknowledge that because OSS is "a very complicated phenomenon" (p. 10), other motivations no doubt play a part. Informed by this and other articles, I would postulate that these other motivations include dissatisfaction with current software options (because "the best hacks start out as personal solutions to the author's everyday problems" (Raymond, 1999)), the desire for participants to gain reputation within the community, and the egoistic benefits of contributing to a program with a flatteringly large population of users. Raymond (1999) recognises the importance of satisfying the egos of "hacker/users" by providing them with a "piece of the action" (p. 29), while an internet-based survey (Hertel et al., 2003) has found that activities within OSS te

determined by participants' own "perceived indispensability and self-efficacy" (p. 1159). Overall, I believe that the community surrounding any given OSS-development is a key factor in the production of motivation, as it provides participants with the opportunity to gain reputation, satisfy one's own ego, and learn through legitimate participation in a project that the participants are personally interested in. References: Lave, J., & Wenger, E. (1991). Situated Learning: Legitimate Peripheral Participation. Cambridge: Cambridge University Press. Raymond, E. (1999). The Cathedral and the Bazaar. Knowledge, Technology & Policy, 12(3), p. 23-49. Hertel, G., Nieder, S., & Herrmann, S. (2003). Motivation of software developers in Open Source projects: an Internet-based survey of contributors to the Linux kernel. Research Policy 32(7), p. 1159-1177.

This is a comprehensive blog entry introduction to the potential of Google Docs as a collaborative tool for students. These potential uses are also valuable in work places or other group work. The value of this resource is the well-written way Wetzel articulates the advantages of Google Docs for collaborative practice. His argument is that such a system, aside from being free, is valuable to go beyond the e-mail sharing culture to a full real-time collaborative environment. Wetzel then proceeds to give examples of the potential for the application of Google Docs in education contexts and classrooms. To summarise, he argues three main points in using Google Docs for collaboration:  The ability for Google Docs to provide instant feedback to students on their work  To conserve expenses on school projects such as printing costs  Encouraging the working together of students on a projects in a systematic and orderly manner The tone of the article is clearly very much in favour of using Google Docs for collaborative practice in educational settings. However, though this may not be an issue in educational contexts, there are disadvantages using Google Docs that are not reported. Two bloggers highlight those weaknesses which may be of concern when trying to use more features in Google Docs that are not there but are part of the Microsoft Office Suite:  The speed of internet connection is vital; if it is slow the collaborator may not be able to keep up with others' postings (Bukisa, 2011)  Most of the time you cannot work offline with Google Docs, you must be online to create and update documents (Creative Marketing Solutions, n.d.) However, the article does put a compelling list of features that make Google Docs a good system to use for educational collaboration.

References Bukisa. (2011). Google Docs review. Retrieved April 13, 2011, from http://www.bukisa.com/articles/480255_google-docs-review Creative Marketing Solutions. (n.d.). How to use Google Docs. Retrieved April 13, 2011, from http://knolt.com/creative-marketing-solutions/2010/10/20/heading-2/ Wetzel, D. R. (2009). Google Docs are a free online educational tool: Web-based productivity software for teacher or student collaboration. Suite101.com. Retrieved April 2, 2011, from http://www.suite101.com/content/google-docs-are-a-free-online-educational-tool-a105900

The article, Google Docs are a Free Online Educational Tool Written by David R. Wetzel gives a comprehensive overview of the benefits of Google docs specifically in relation to education. The article outlines these positives a few of these include (but are not limited to) the ability to secure the websites content, making it a safe place to upload work, the ability to comment and give almost instant feedback, the ability to update students on deadlines, information, and helpful tools and also to keep course content. It seems that these positives are quite a universal thing as Keith McPherson (2007) explored all of these benefits in his article new online technologies for new literacy instruction. This reminds me of the use of wiki's in education, a tool that is explored by Elisha Petersen (2009) in which the tool is used to do the same. This brings me to question, which is better? Why use one over the other, if they achieve the exact same thing? Wetzel's article doesn't seem to give any suggestion that the tool has anything wrong with it. Something that, in technology, is hard to believe. Keith McPherson, However, outlines a few limitations of the program. He states "the conversion of graphics and tables from a Word document to a Google document is not reliable and Google Docs does not run on older browsers and Safari or Opera" (McPherson, 2007). Ryan Spoon a Principal at Polaris Venture Partners writes in his blog that he decided to use Wikidot (a wiki platform) instead of Google docs, he believes that although Google docs are great for specific documents they "don't scale over time well… more importantly the documents are treated distinctly and ultimately get as cluttered as your computer desktop" so although two tools (wiki and Google docs) can inevitably achieve the same thing, they still work in very different ways, and one has to evaluate the finer details. References Peterson, E.. (2009). Using a Wiki to Enhance Cooperative Learning in

Available online via Curtin Library Catalogue (see below) This article stresses the importance of social media in the promoting of a company's brand or products. Social Media collaboration, according to Kaplan, enables 'the joint and simultaneous creation of content by many end-users'. For advertising social media provides platform which enables customers to partipate in the creation of the brand by generating feedback and product reviews. Mangold and Faulds argue that, for potential customers, online content which is generated by other consumers is typically regarded as more trustworthy than traditional advertising messages. Essentially, social media messages are more likely to be believed and responded to than direct-marketing on the other hand, social media also means companies have less control over the course of discussion. They argue,'while companies cannot directly control consumer-to-consumer messages, they do have the ability to influence the conversations that consumers have with one another'. Mangold and Faulds argue, used correctly, social media has become an important tool, which allows companies to not only talk to customers but also allows customers to talk to each other. Social tools, they suggest, provide customers to obtain information about companies and products and can aid them in the decision making and purchase process. Creating networks of social relationships with potential customers is a strong tool, which aids in the promotion of a brand but it also provides important tools to help managers achieve the company's missions and goals. Some tools companies can use to communicate with customers include company websites, YouTube, eNewsletters, message boards and blogs. References: Kaplan, A. & Haenlein, M. (2010). 'Users of the world, unite! The challenges and opportunities of Social Media" in Business Horizons (2010) 53, 59-68. Retrieved via Curtin library catalogue. Mangold, W. & Faulds, D. (2009, July-Augus

Apologies. Reposted the article but the link still doesn't work. You can access the full article in the Curtin library catalogue: Mangold, W. & Faulds, D. (2009, July-August). Social Media: The New Hybrid Element of the Promotion Mix in Business Horizons. 52(4) 357-365

This article looks at another popular online collaboration tool in educational settings - the wiki. A wiki is a good choice for online collaboration because it is easy to set up, monitor and for most students easy for them to use. Deters, Cutherell & Stapleton's (2010) article looks at a study of the use of two wikis in particular, PBWiki and Wet Paint. Benefits when collaborating on a wiki are that can author, edit and find information very easily, making wikis especially helpful in the educational setting. Whilst this study overwhelmingly supports the use of wikis, they did identify a number of issues, which can be overcome. It is important that the wiki has instructor or teacher support. The teacher needs to set up guidelines, rules and examples for students to read before the wiki exercise begins. There can also be some technical issues with Wikis - but once again with good technical support these issues can be overcome. The study revealed that most students enjoyed using a wiki and the response was overall very positive. Not only did the students participate as part of their studies, but they could see how it would be possible to use wikis in their own teaching practices. Wikis are a wonderful tool that can be used in many settings and as stated by Deters, Cutherell & Stapleton's (2010, Discussion section, para.2), "in online learning situations, wikis assist students in learning new content and support them in connecting new knowledge with personal experiences".

References: Deters, F., Cuthrell, K. & Stapleton, J. (2010). Why Wikis? Student Perceptions of Using Wikis in Online Coursework . Journal of Online Teaching and Learning 6(1). Retrieved from http://jolt.merlot.org/vol6no1/deters_0310.htm

This article is a good case study on the benefits of using a wiki for teaching and learning. Since, wikis allow playful creation, flat hierarchies, simple rules, flexible scheduling and diverse participates (Ebersbach, 2008, p. 24-25) it is a great collaborative tool to use in teaching and Learning for students of any age. It would also be more appropriate for teaching staff to start implementing the usage of wikis or collaboration tools for teaching and learning as younger generations are digital natives and use web technologies regularly for communication and collaboration with peers. This article is also a good source to support the argument of using wikis for teaching and learning as it highlights and illustrates the support that students have towards teaching and learning outcomes, with the data illustrating that the majority of students found wikis to be useful for "teaching and learning and for collaborative problem solving" (Deters, Cuthrell & Stapleton, 2010, p. 5). Therefore, highlighting how a wiki allows for asynchronous use for students as many university students may study in a range of modes that include part time or distance modes, thus ensuring that all students regardless of time, space and location can collaborate and communicate both with other students and their facilitators for problem solving. References: Deters, F., Cuthrell, K. & Stapleton, J. (2010). Why Wikis? Student Perceptions of Using Wikis in Online Coursework . Journal of Online Teaching and Learning 6(1). Retrieved from http://jolt.merlot.org/vol6no1/deters_0310.htm Ebersbach, A. (2008). Wiki Web collaboration Retrieved from http://www.springerlink.com.ezproxy.lib.uts.edu.au/content/q08xw7/#section=226612&page=1

The success of the Obama campaign in integrating technology to assist with groundwork organization is highlighted as the key reason throughout this paper for Obama's electoral success. Stirland documents the case of one individual who exploited the democrats large scale voter database to collaborate with others in organizing gatherings, phone banks and the canvassing of peers in attempt to fast track this political revolution. Building on the minor successes of Politicians who had gone before him (Ragan, 2008) Obama implemented a "sophisticated and Organized(Stirland, 2008)" online infrastructure in an attempt to channel enthusiasm and inspire supporters to collaborate in the get-out and vote campaign. This paper seeks to eliminate the idea that this collaboration was random, rather it points to the time and effort the campaign invested in ensuring that not only were it volunteers well trained and organized with regards to both online and offline activities, but that through the use of this political database they knew exactly which areas to target and which issues to raise. Moreover throughout this paper is the persistent argument that the foundations of this political movement began with volunteers connecting online, and it was this collaboration online combined with the presence of a real belief in a cause and candidate that would ultimately lead to such a successful ground movement. Although this paper often overlooks the relevance of both the tools and political operatives who assisted this collaboration, it makes sure to highlight the extent to which the campaign significantly exceeded anything on offer from its rival noting the lack of conviction that even rival supporters had in its ability to compete with Obama's online support. Thus in integrating technology into a grassroots movement individuals were able to harbor and execute an organized and strategically sound collaboration and ultimately bring about real political change. Re

Two tools are discussed in this article, a 3D virtual world for teaching and learning called the AET Zone and ConnectYard, a collaborative tool that integrates different forms of online communication. Although AET Zone has some benefits and has been useful in the teaching programme at the Appalachian State University, it is the second tool that offers more opportunity for those needing to collaborate. As a collaborative tool used in an educational setting, ConnectYard provides as its basis for success a social constructivist viewpoint. Learners construct their knowledge through social and cultural settings (Kim, 2001). ConnectYard provides an online collaborative setting allowing students to learn together. One of the main attributes of the tool is that it is able to interact easily with existing social networking tools such as Facebook and Twitter, text messaging and even email. The advantage of this is that members do not have to get to know a new technical application - they can use whatever they are most comfortable with. Another feature of this tool is that students are able to contribute even if they do not have an Internet connection. Students can collaborate using mobile phones, allowing them to connect anywhere, anytime (ConnectYard, n.d.). The ConnectYard widget is embedded within a web page, interfacing with other networks (Howard & Wallace, 2010). Using ConnectYard gives collaborative members a choice about what tool they use at whatever time they want. As stated by Howard & Wallace (2010, last para.), "The use of social networking tools allows our students to engage in a level of collaboration that would be awkward, if not impossible, without a means to communicate effectively". ConnectYard is an effective, easy to use collaborative tool, which offers flexibility, privacy and builds community.

References: ConnectYard (n.d.) retrieved from http://www1.connectyard.com/ Howard, B & Wallace, P 2010. Social Networking Tools to Facilitate Cross-Program Collaboration. EDUCAUSE Quarterly (EQ) 33(4) retrieved from http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/SocialNetworkingToolstoFacilit/219139 Kim, B. (2001). Social Constructivism. In M. Orey (Ed.), Emerging perspectives on learning, teaching, and technology. Retrieved from http://projects.coe.uga.edu/epltt/

In this article Hsu discusses the importance of keeping up to date with the changes and innovation in online learning and teaching through collaboration tools. He emphasizes that many of the first online collaboration tools were not designed as such, but were initially personal use technologies such as instant messaging and email. Hsu mentions that these "conversational technologies" and "constructivist learning tools" (2008, pg. 63.) encourage users to create their own content and to participate in a more interactive and collaborative way. This is especially true as we move from a more "print based" education method to a more "digitally based" method of education delivery. (Hsu, 2008, pg. 63.) The progression of these online collaboration tools means more tools are now available, evolution from email and forums to instant messaging, blogs and wikis (2008, pg. 70). In 2011 we also see online collaboration occurring through other tools not originally designed as a specific online collaboration and educational websites, such as Twitter and Facebook. Hsu emphasizes that online collaboration in education enhances the experience for students and provides teachers with more methods in which to deliver material to their students. Participation and student satisfaction increase in a "collaborative community" (2008, pg. 72.) Reference: Hsu, J.. (2008). Innovative Technologies for Education and Learning: Education and Knowledge-Oriented Applications of Blogs, Wikis, Podcasts, and More. International Journal of Web - Based Learning and Teaching Technologies, 3(3), 62-81. Retrieved April 15, 2011, from ProQuest Computing. (Document ID: 1525792171). (Retrieved from Curtin Library Catalogue)

Augar, Raitman and Zhou discuss the benefits of using wikis and online collaboration in teaching and learning. In this article, the authors describe what a wiki is, and how it is used. Originating from the Hawaiian word for quick, (Augar, Raitman & Zhou, 2004, p. 95.) wikis are fully editable websites where content can be edited and added by users. This can also be referred to as "open editing" (Leuf and Cunningham, 2001.) and is a great tool for online collaboration. Wikipedia, an online encyclopedia of information is a popular example of a wiki. It is possible for users to edit and add to the content of Wikipedia allowing knowledge and content to come from many sources. Augar, Raitman and Zhou provide a comparison of a few different wikis and their functionality, including the ability to upload images (not all wikis support this) and their method of tracking users and their contributions to the wiki. This particular function is useful to guage participation of students in an educational sense. As Augar, Raitman and Zhou have concluded through a survey of university students at Deakin, for one particular class, 50% of students were not satisfied with the completely online learning experience (2004, p.98) and in order to foster a more positive learning environment with a higher level of satisfaction for students, an ice breaker acitivity has been employed using an onine wiki to improve participation and collaboration. The ice breaker activity took place over two weeks and required students to answer a series of questions designed to help them get to know their fellow students on a more personal level and to introduce them to how to use the wiki properly. Augar, Raitman and Zhou claim the ice breaker activity was successful is accomplishing this. References: Augar, N., Raitman, R. & Zhou, W. (2004). Teaching and learning online with wikis. In R. Atkinson, C. McBeath, D. Jonas-Dwyer & R. Phillips (Eds), Beyond the comf

Wikis is a truly tools for online collaboration, whereas we as users would be able to visit the page we looking for, able to read it, re-organize and even update the structure or content inside, which is in other words, we would be able to collaborate each other in terms of creating one documents with contributing our thought and list out information inside. This article is one from a good example, it's really focus on how wikis can be use in terms of facilitating online education, the article itself I found it as a credible resource which is based on report from School of Information Technology, It is useful and really explaining on how wikis can be use as online education tools. By looking at the value for the project, we can use wikis as one of the online collaboration tools whenever we need to sharing contents as well as adjusting the content, hence we would be able to contribute our part equally and accessible at all times in any occasion. By relating this article with my article - which is talk about the use and features of social bookmarking site (delicious), wikis as well provides special features in terms of facilitating online collaboration which is same as delicious sites, it is useful, support communication and collaboration among users, accessible and convenient. References: Augar, N., Raitman, R. & Zhou, W. (2004). Teaching and learning online with wikis. In R. Atkinson, C. McBeath, D. Jonas-Dwyer & R. Phillips (Eds), Beyond the comfort zone: Proceedings of the 21st ASCILIT

Augar, N., Raitman, R. & Zhou, W. (2004). Teaching and learning online with wikis. In R. Atkinson, C. McBeath, D. Jonas-Dwyer & R. Phillips (Eds), Beyond the comfort zone: Proceedings of the 21st ASCILITE Conference (pp. 95-104). Perth, 5-8 December. http://www.ascilite.org.au/conferences/perth04/procs/augar.html

This article by Chris Brogan demonstrates the enormous potentials of adopting a virtual office using communication and collaboration tools. Brogan, owner of a small-business education and growth company believes that doing business without the traditional trappings means equipping employees with the right platforms. The author breaks down the tools he used for his virtual office. The first list was the tools used for communication which comprised of: - Skype: Used as a de facto office phone - Adium and Trillian: An instant messaging tool. - Yammer: An internal organisational version of twitter. As their online collaboration tool, company used various free virtual tools: - Google Docs (docs.google.com): sharing information back and forth. Google Docs is one of the more popular tools for sharing and editing documents in real time online. - Linoit (en.linoit.com): A virtual cork board for sticky notes. - Dropbox (dropbox.com) - Real time file sharing. At one time, the office was a physical place, and communicating with colleagues meant visiting their cubicles to discuss ideas or ask questions. Online media, however, have expanded the office to virtual environments in which one regularly interacts with co-workers from different cultures and countries (Amant, 2003). A virtual office removes time and place for an organisation. Reference: Brogran, C. (2011). Virtually there: Facilitating communication and collaboration at a virtual office using software tools. Entrepreneur, 39(1), 1. Retrieved from http://web.ebscohost.com.dbgw.lis.curtin.edu.au/ehost/pdfviewer/pdfviewer?sid=dc3fa996-00f5-4ad2-994b-3393f25aad18%40sessionmgr114&vid=2&hid=108 Amant, K. S. (2003). Making contact in international virtual offices: an application of symbolic interactionism to online workplace discourse. Institute of Technology & Sci. Communication, 46(3), 4. Retrieved from http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=1227596

According to this article, delicious is the world's largest social bookmarking site, in here users are allow to save, manage, and share their pages. This article would be a useful guidance for those who not familiarize yet with Delicious site or find it hard to maximize the use of Delicious's features, in further this article provides simple explanations along with examples on how we as users can use Delicious site in eight innovative ways. This article provides eight innovative ways which emphasize the use of URL and RSS feed in terms of sharing the links and bookmarks. What is more, Hines as the author provides some screenshot which gave illustration and simplifies the explanations rather than explaining merely based on words from the articles. As in further, Hines mentioned out several reason why we as users will consider and find out Delicious is useful in terms of sharing and collaborating online. This is one of valuable resources since it list out the use of Delicious site, thus users will find it as guidance in case they are missing some of the features or might be work as tutorial for the first time users. Not forgot to mention that Hines as well listed out a complete set of Delicious features, including the reason and how the way we use it, which is really helpful to familiarize ourselves with the features provides in terms of expedite the use of Delicious site. References: Hines, K. (2010). How to Use delicious: The King of Social Bookmarking. Retrieved April 10, 2011, from http://www.socialmediaexaminer.com/how-to-use-delicious-social-bookmarking/

Deltina Hay's article are focusing more on the purpose of Delicious pages whereas this article provides explanations that Delicious are a collection of Web sites as well as blog posts that users save by using specific tags. This article provides an overview on how users utilize the use of Delicious site as well as listing out what short of features Delicious provides. As one of the example, Hay mentioned out the use of Delicious which is relevant for business propose such as offer a person, book or business as a way to showcase groups of links sites which related to one another. Moreover, this article provides definitions of social bookmarking site of what is all about and the content inside, Hay as the author enlighten the way of how users create Delicious account, how to find it (locate with URL name), what will happened if users add sites to their account, the outcomes of tags using, the links that have been saved and tagged, and furthermore Hay also giving out example of one of the organization who use Delicious along with the advantages and benefits they received, as example is Dalton Publishing, they utilize the use of social bookmarking site in terms of communicating and collaborating online with social media newsroom. Thus, this article provides background, simply explanations of the way users use delicious site along with its features, what kind of benefits users gain and so forth, and yes It is a useful resource since it gave illustrations of the use of delicious site in terms of collaborating and sharing information online which is accessible and convenient. Hay, D. (2008). What are purpose-Built del.icio.us Pages, and How are they used. Retrieved April 10, 2011, from http://www.socialmediapower.com/articles/what-are-purpose-built-delicious-pages-and-how-are-they-used/

This article mainly highlighting and discuss about the reason and the use of Del.icio.us in terms of social-bookmarking sites, which is called as Del.icio.us lesson. This article mention on how Delicious creates framework named folksonomy - to redefine web navigation, this folksonomy consist of users could tag (their own bookmarks) and navigate them by using direct tag-based interface, hence Delicious will come up with folksonomy for every user on the occasion that Delicious able to aggregate the bookmarks over all users. Potter stated that, "One of the hardest problems in web design is to speak the user's language", therefore by using Delicious along with the folksonomies and tagging features, the web site might be designed and evolved with user's own words. As for the lesson, Potter mentions out a value called personal value precedes network, whereas means as users by the time we build networks of value, as each person on the network we need to find value for ourselves before we contribute to the network, likewise in Delicious where people find their value first and end up with saving their personal bookmarks, in order to find it later they use tags as a patch to their resources and as easy way to locate it. In addition, Delicious able to aggregate tags in terms of find out how worth or value inside other people content. Again, this article has mentioned out one of Delicious specialty, is Del.icio.us tags which provide personal value by the time users uses them to recall back their bookmark links. Furthermore, Potter also commenting and comparing on how Del.icio.us are not the same compare to other sites feature in tags such as Flickr, Danny Sullivan or Search Engine Watch. This article discusses about the specialty of Delicious in terms of sharing and behind the reason of why people chose it. Porter, J. (2006). The Del.icio.us Lesson. Retrieved April 10, 2011, from http://bokardo.com/archives/the-delicious-lesson/

This article is a testimony on how Delicious site is a useful and precious to be treasure as one of the online collaboration tools. The use of Delicious site has become one of author habits in the use of bookmarked stuff that related to usability, social media, collaboration and the like. As one of Delicious user, Smith felt that he was building up a useful resource online, as listed in his blogs, Delicious definitely useful for retrieving items we are looking for or rummaging around other users bookmarks. In relating to RSS feeds, Delicious as well has potential to be an RSS news reader, it is a personal taxonomy which helped users to organize other items such as subscription and connection to other site, as for examples Delicious as well connected and collaborates with hashtags on Twitter. There is one concrete example the use of Delicious, named Horizon Report as a way of working where a group of people share interesting stuff with tags label on short-term, mid-term and long-term, then everyone need to votes on what is been collected. Thus is an interesting way of what kind of aspect organization must focus on in the future. What is more Delicious as well integrates into people's everyday work, with the use of bookmarkets, plugins and so forth, every individual able to mark things of interest and collectively build up useful archive. By looking at this article and author opinions, we have kind of information and other people opinion on how useful Delicious site is. Reference: Smith, T. (2011). The Death of Delicious. Retrieved April 10, 2011, from http://www.theotherblog.com/Articles/2011/01/02/the-death-of-delicious/

Personally, I found that delicious is useful tool to use. Maybe I didn't found that bookmarking is important after I entered university and has a lot of reading to do. You can bookmark an article and read it anytime you want. Also it's easy to shared to others. The tagging also make your bookmarks arrange well and easy to access. That why I'm disagree with Smith (2011) when he said that he didn't found that the tagging will encourage people to explore more. Tagging makes everything simpler, in my perspective. You don't have to search around any search engine for particular article that you want, you can go to Delicious and sees the available tags. Wouldn't it be easy? I also think that Delicious would be a good collaboration tools, especially in education sectors. Students can exchange information and article, sees how different people have different sources to a specific topic. The closing down of Delicious will be unpleasant thing to have. It means that we going to lose one of the most common bookmarking website that have certain advantages for people. Smith, T. (2011). The Death of Delicious. Retrieved from http://www.theotherblog.com/Articles/2011/01/02/the-death-of-delicious/

This paper does a great job in critically analysing how Flash Mobs, a new socio-cultural phenomenon, are in fact final products born from a complex human collaboration and use of the technological revolution that is the Internet. It clearly explains their specificity as being totally socially mediated on, by and through online digital tools (blogs, social media, forums, instant messaging) that are used as collaborative spaces to virtually organise and create a real-life upcoming interaction between people (Nicholson, 2005). What's more, the paper brings some ideas about how the Internet can also be used to "hijack" and reverse the original essence of Flash Mob philosophy, thereby turning its main assets - instantaneity, virtual proximity, massive audience reach, networks, costless operation - into potential factors for bringing chaos, as when Philadelphia experienced a very violent wave of riots (Wagner & Buzi, 2010), or when a political protest flash mob was organised in Belarus in 2006 (Peterson, 2009). Garland demonstrates the importance of cooperation and participation between network users for Flash Mobs and cites Rheingold's thesis, with which I strongly agree, that states that they are "a type of social engagement that may be created and organised by interacting with the technology of shared networks or the technologies that allow the shared networks to interact [within an event program]" (2002). Yet, this reading highlights the differences between Flash Mobs and Smart Mobs even though both can be considered as the technology itself and the use of that technology (Rheingold, 2002). In the end, The History of Flash Mobs raises larger concepts from which this phenomenon grew out of, such as communication, social or cultural studies, thus emphasising the importance of Internet as a new way for human beings to interact and collaborate in real life. REFERENCES Buzi, J. & Wagner, A. (2010) Flash Mobs: A New Social Phenomenon Philadelphia N

REFERENCES (continue): Buzi, J. & Wagner, A. (2010) Flash Mobs: A New Social Phenomenon Philadelphia Neighbors. sct.temple.edu. Accessible from http://sct.temple.edu/blogs/murl/2010/03/30/flash-mobs-a-new-socialphenomenon/ (accessed on 11th April, 2011) Nicholson, J. A. (2005) 'Flash! Mobs in the Age of Mobile Connectivity' The Fibreculture Journal, Iss.6 December. Accessible from http://six.fibreculturejournal.org/fcj-030-flash-mobs-in-the-age-of-mobile-connectivity/print/ (accessed on 11th April, 2011) Peterson, N. (2009) Flash Mobs - The New Political Dissent. Accessible from http://www.neilpeterson.com/index.php/2009/11/flash-mobs-the-new-political-dissent (accessed on 12th April, 2011) Rheingold, H. (2002) Smart Mobs: The Next Social Revolution. New-York: Basic Books.