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Contents contributed and discussions participated by Kelly Kerr

Kelly Kerr

How social networking increases collaboration at IBM - 0 views

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    Topic : How internet technology has shaped collaboration within organisations. How social networking increases collaboration at IBM http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?did=1930082361&sid=1&Fmt=3&clientId=22212&RQT=309&VName=PQD This article is an extract taken from a 2009 Melcrum Research report. The article focuses on IBM and how a social networking application has increased collaboration for its 365,000 employees around the world through the use of an application called the BluePages which has been loosely modelled on MySpace and Facebook. The IBM BluePages are accessed six million times each day by staff and contain basic staff information which is pulled from IBM's HR records, and includes information about reporting lines and where people fit inside the organisation. Staff can update their photo, and add specific information about themselves through the use of tags (keywords). Tags connect staff to others who might be using the same tags, in addition colleagues can add tags to another individuals page which further builds a relevant database of expertise throughout the network. IBM's BluePages also take search to the next level, whereby if someone is searching on a tag (keyword) that has been used by an individual, all people that have that tag will also be returned in the search results. "This development opens up semantic contextual information to the wisdom of the crowd." [Ethan McCarty] IBM also has a collaborative application called ThinkPlace where anybody in the company can post an idea. If the idea has merit, others can comment on it until the idea has developed into something that requires action. Another use of ThinkPlace has more of a social conscience whereby one employee noticed
Kelly Kerr

How internet technology has shaped collaboration within organisations. Analyzing colla... - 1 views

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    Topic : How internet technology has shaped collaboration within organisations. Analyzing collaborative networks emerging in Enterprise 2.0: the Taolin Platform http://www.sciencedirect.com/science/article/B9853-524PR0D-G/2/30d3637587514757e7ea1c6dbb1afcae This working paper was presented at the 4th and 5th UK Social Networks Conference and was a summary of a study whose goal was to identify how online interactions between users changed with the introduction of the social networking platform in a commercial environment. It reviews the deployment of an Enterprise 2.0 piece of Open Source software (Taolin) into Fondazione Bruno Kessler (FBK), a research organisation (FBK) with 400 staff and discusses how the technology was used by the research staff and the communications patterns that developed throughout the study. In addition the paper identifies the different types of ties or relationships an individual user could have, and points out that if these ties were more visible it would enable people to tap into a much larger network than their immediate peers or basic social network. Given there were so many discreet groups of researchers at FBK the plan was to try and leverage off learnings that could be applied to more than one research area. From a technology perspective FBK always stated that the Taolin platform was in beta, meaning that it was never finished or as others might comment, constantly being improved. The platform was rolled out to a group that was approximately 10% of the organisation, and usage increased with each release through the involvement of champions who recruited more champions through word of mouth, instead of going with a top down approach from management. The paper concludes with learnings from the study stating that further research needs to be completed in certain areas to continue to improve the progressive enhancement of the Taolin social networking platform. Reference
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