How social networking increases collaboration at IBM - 0 views
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Kelly Kerr on 17 Apr 11Topic : How internet technology has shaped collaboration within organisations. How social networking increases collaboration at IBM http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?did=1930082361&sid=1&Fmt=3&clientId=22212&RQT=309&VName=PQD This article is an extract taken from a 2009 Melcrum Research report. The article focuses on IBM and how a social networking application has increased collaboration for its 365,000 employees around the world through the use of an application called the BluePages which has been loosely modelled on MySpace and Facebook. The IBM BluePages are accessed six million times each day by staff and contain basic staff information which is pulled from IBM's HR records, and includes information about reporting lines and where people fit inside the organisation. Staff can update their photo, and add specific information about themselves through the use of tags (keywords). Tags connect staff to others who might be using the same tags, in addition colleagues can add tags to another individuals page which further builds a relevant database of expertise throughout the network. IBM's BluePages also take search to the next level, whereby if someone is searching on a tag (keyword) that has been used by an individual, all people that have that tag will also be returned in the search results. "This development opens up semantic contextual information to the wisdom of the crowd." [Ethan McCarty] IBM also has a collaborative application called ThinkPlace where anybody in the company can post an idea. If the idea has merit, others can comment on it until the idea has developed into something that requires action. Another use of ThinkPlace has more of a social conscience whereby one employee noticed