Group items tagged

In 2006, IBM was responsible for hosting possibly the largest online collaborative brainstorming session known as the IBM InnovationJam. The idea grew from earlier innovation jams held internally and hosted through their intranet. The first one held in 2003 focussed on the launch of new corporate values. The jams were driven by the IBM chairman "who personally participated by typing his thoughts into the jam forums and reading literally thousands of comments." (Transforming your intranet, 2008) This use of the tool and therefore public commitment from senior management to the jams would have undoubtedly helped with staff engagement and participation in the jam. Thousands of suggestions were received from staff covering IBM operations, workplace policies and how to improve relationships. Staff then voted for the best 35 ideas which were then implemented. (S. Musselwhite, 2007) The jamming sessions also sped up the implementation of ideas - partly because the consultation, staff buy-in and testing, and pre-socialisation have already been done. Interestingly, research showed IBM staff trusted the information on their intranet more than the information they got from their managers or even on the informal 'grapevine'. Similar to IKEA and their approach (see other article Inside IKEA's Human Intranet Approach), IBM used an already existing framework or business feature to help technology work. IBM capitalised on the trust in and use of intranet to host a 'jam' - a new medium IBMers created that went "beyond online communities, brainstorming sessions, or traditional suggestion systems." (A Global Innovation Jam, 2011) References: A Global Innovation Jam (2011) Retrieved from http://www.ibm.com/ibm100/us/en/icons/innovationjam/words/ Musselwhite, S (2007) Intranet Strategy and Management London: Ark Group Transforming your intranet (2008) Sydney: Melcrum Publishing

This article brings online collaboration to a new height. Without internet and intranet technology an event of this size spanning 104 countries would not have been possible. Imagine assembling 150,000 participants in a venue and being able to do something with all the information being passed back and forth. Not withstanding the cost to assemble an audience of this size, the level of moderation would slow the collaboration process down, thus reducing the effectiveness of the session. In contrast, the IBM Jam sessions are delivered via a web platform which allows for accountability through personalisation that self regulates what users will and will not post. It provides an audit trail and recognition of great ideas so even the most junior staff member can receive global recognition and kudos for an idea that might have otherwise been misrepresented. The Jams are an effective way of performing an organisation pulse check in a global setting in a very small amount of time as they move at such a rapid pace (Feder, 2001). Further they allow the employees to recognise and drive change from the bottom up instead of just top down as management recognises that you cannot force a "command and control" culture for a workforce. Reference Feder, B.J., (2001). I.B.M. Meets With 52,600, Virtually. Retrieved April 10, 2011 from http://query.nytimes.com/gst/fullpage.html?res=9F06E4DD143CF93BA15756C0A9679C8B63&pagewanted=1