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JCDecaux invite #ZahaHadidDesign to redefine the design language of billboards -creating a new platform for brand messaging to a global, design-conscious audience in London. Check out the story here…

And this technology is spreading. Immersive Labs, a company in Manhattan, has developed software for digital billboards using cameras to gauge the age range, sex and attention level of a passer-by. The smart signs, scheduled to roll out this month in Los Angeles, San Francisco and New York, deliver ads based on consumers' demographics. In other words, the system is smart enough to display, say, a Gillette ad to a male passer-by rather than an ad for Tampax.