Group items tagged

And this technology is spreading. Immersive Labs, a company in Manhattan, has developed software for digital billboards using cameras to gauge the age range, sex and attention level of a passer-by. The smart signs, scheduled to roll out this month in Los Angeles, San Francisco and New York, deliver ads based on consumers' demographics. In other words, the system is smart enough to display, say, a Gillette ad to a male passer-by rather than an ad for Tampax.

I'm an admirer of Caitlin Flanagan's skills as a writer of prose, and I like that she likes to take on topics that others shy away from. But it's always bothered me that the Atlantic lets her write articles that, under guise of book reviewing or some such, make sweeping statements of social trends without any kind of empirical backing or even recognition of the possibility that assertions can be verified or not through data. Fortunately, for the first time ever this blog has an intern, Ryan McNeely, currently pursuing an MA at Princeton and conversant with research methods and facts in a way that Flanagan isn't. I asked him to poke around at her latest article which posits that very young teen girls are spearheading a cultural counterrevolution against a burgeoning hookup revolution. Not surprisingly, there seem to be some problems.