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"The way that the museum is seen in the nowadays society came to be reconsidered due to the change in its "core role" -- preservation of cultural heritage and education of the public. This is a result of the growth in the number of museums during last few years, of the pressure put on these cultural organizations to generate their own revenue and of the wide variety of leisure activities offered to all types of public. Therefore, it becomes more and more difficult for museums to establish a clear role for themselves and to create a unitary image and communicate it in a continuous, coherent way. The paper presents an analysis of cultural marketing in Romanian museums, with a focus on the communication process initiated by art museums. Adapted from the source document."

The article goes into how skateboarding has evolved along with the appreciation of skate parks. It goes on to talk about how it brings creativity into an urban community and keeps kids out of trouble. Then it talks about how skateboarding has become more mainstream like many other activities and has now transcended to trendiness status.

This article examines a recent series of interactions between the Sam Noble Museum, University of Oklahoma, and the Kiowa Black Leggings Warrior Society in Anadarko, Oklahoma. These endeavors employed reciprocal systems of authority and power sharing and embraced the increased importance of community heritage agendas in defining museum exhibition and research programs. Specifically, this article provides a detailed explication of the process and products of collaboration and their respective roles in fostering longitudinal relationships. The efforts of the museum to produce a video program to accompany the exhibition of a Kiowa calendar record intersects with the efforts of the Black Leggings Warrior Society to claim and protect their intellectual property through the use of defensive publication. The authors encourage our colleagues engaged in similar efforts to consider the contingent nature of longitudinal collaborations and the critical need to actively address the inherent inequities in museum-community relationships.