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How ISIS Games Twitter - The Atlantic - 1 views

www.theatlantic.com/...372856 Isis Twitter campaign support strategy
shared by nicolet1189 on 17 Jun 14 - No Cached
  • strong, organic support online.
  • strategies that inflate and control its message.
  • using social media to recruit, radicalize and raise funds,
  • ...9 more annotations...
  • Twitter app called The Dawn of Glad Tidings, or just Dawn.
  • way to keep up on the latest news about the jihadi group.
  • Once you sign up, the app will post tweets to your account
  • spaced out to avoid triggering Twitter’s spam-detection algorithms
  • organized hashtag campaigns
  • repetitively tweet hashtags at certain times of day so that they trend on the social network. 
  • ISIS hashtag consistently outperforms that of the group’s main competitor in Syria, Jabhat al-Nusra, even though the two groups have a similar number of supporters online.
  • ISIS also uses hashtags to focus-group messaging and branding concepts, much like a Western corporation might.
  • ISIS does have legitimate support online—but less than it might seem.
  • nicolet1189 on 07 Nov 14
     
    Author J.M. Berger discusses ISIS's strategy on Twitter, comparing their highly skilled techniques on this platform to the likes of a P.R./ marketing team working for a Western corporation. Berger goes on to discuss programs that automatically post tweets to users accounts, an app they developed that provides updates, and an intricate system able to surpass Twitter's spam and security teams.
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