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Although it is common for companies to push sustainability results by establishing definite, time-bound goals, attaining them is a distinct process for every enterprise. Innovation, investment and operational savvy all play a part in achieving success; but the most significant factor is formulating a vigorous culture of sustainability that incorporates this approach into every facet of the business. Recently, our company announced that over the past three years we have made noteworthy improvements in our environmental performance. This included reduction of our energy usage by 12%, our greenhouse gas emissions by 15.7%, and attaining a leading-edge level of 3.5 hectoliters of water used for every hectoliter of beer made, posting an 18.6% reduction. These efficiency improvements were all achieved mainly without any major investment in new, sophisticated technology. Like any global company reach, our worldwide operations face various local conditions. Challenges ranging from the capabilities and age of equipment to the diversity in quality and availability of raw materials mean that choosing a "one-size-fits-all" approach is often impossible. The main approach that can steer a company toward environmental maturity is to develop a culture of environmental conservation and awareness into all aspects of every employee's tasks on a daily basis. This idea has been around for a while; however, it is also something that is not often observed in reality. For us, ascertaining that we provide incentives and challenges to our 118,000 fellow workers to make gradual changes in the work environment - big or small, within our more than 140 breweries and soft drink facilities - was the best method to attain our three-year goals. Along the way, we discovered some essential factors in establishing such a culture of sustainability: 1.Elevate sustainability initiatives to the same level as other business-critical functions Having employees scattered worldwide