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Intuitively, you can monitor a large and sparsely connected population by just looking at small groups of high-degree, high-centrality individuals.

In today's hyper-connected world, social media and online customer interactions are changing the way companies do business from the outside in. Leading brands recognize that their customers are both passionate and vocal about their products and services, and they are sharing their experiences in conversations every day. Until recently, however, social monitoring tools allowed you to listen to these conversations, but lacked the sophisticated analytics capabilities needed to derive critical business insights. Attensity enables you to go beyond mere social media monitoring to: LISTEN to social customer conversations from over 75 million online sources, including the full Twitter Firehose, Facebook, blogs, communities, forums and other sources. ANALYZE those conversations for key business insights, going beyond basic sentiment to get detailed reports on customer feedback about new products, campaigns, brands, service and support, and other business drivers. RELATE that intelligence to structured data within your existing customer systems such as CRM, ERP, BI, EFM and other systems. ACT with a Playbook that allows you to take charge of emerging issues and manage the customer experience based on your own organizational structure and business processes.

Founded in 2006, Radian6 was created with the idea that companies need to actively engage in Social Media Monitoring. Intelligence about online conversations is critical: companies need to know what's being said about their brand, industry, and competitors online. So we built a listening platform designed to help companies do just that. But listening is just the beginning. Businesses need to measure, analyze, and report on their social media efforts. They need to discover insights from their information. They need to engage. And they need the best tools to reach these targets. Radian6 provides the ability to do it all, and to incorporate all the areas that social media touches across the enterprise, including customer service, sales and lead generation, public relations, marketing, and more. Learn more about how we can help here.

this focusses on social media analytics

Our platform empowers you to: Go far beyond simple keyword counting. Benefit from the only patent-pending social media monitoring and analysis technology. Dig deeper than measuring positive versus negative. Tap into billions of current and past online conversations. Gain actionable insights into the market's opinion of your brand and your products. Leverage a customizable, private dashboard. Know how and why your messaging is resonating (or not resonating) with your audience. Know what opinion leaders think about specific product features. Know what your customers like (and dislike) about the competition. Gain the insights necessary to make critical business decisions.

How many pedestrians are present in the city? How do the behave over time? Good policy modeling requires accurate data.

Sentiment analysis is a tricky thing. Even humans disagree on sentiment 15 percent of the time, so how can a computer create something more accurate?

Hooking into public available data like Twitters, allows real-time monitoring of ongoing challenges.

core technology consists of: real-time content aggregation a four-step spam filtering process an accurate sentiment engine robust geo-demographic information sophisticated text analytics and language processing algorithms