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Discover what people are really saying on Twitter. With Twitrratr you can distinguish negative from positive tweets surrounding a brand, product, person or topic.

It turns out you can govern in 140 characters. Social media is often accused of coarsening our public discourse and of making us stupid. But some innovative public leaders are taking to their keyboards and finding that the payoff is a direct and personal connection with their communities.

Our platform empowers you to: Go far beyond simple keyword counting. Benefit from the only patent-pending social media monitoring and analysis technology. Dig deeper than measuring positive versus negative. Tap into billions of current and past online conversations. Gain actionable insights into the market's opinion of your brand and your products. Leverage a customizable, private dashboard. Know how and why your messaging is resonating (or not resonating) with your audience. Know what opinion leaders think about specific product features. Know what your customers like (and dislike) about the competition. Gain the insights necessary to make critical business decisions.

About the project The USA Today/ Twitter Election meter is a graphic representation of the Twitter Political Index, a daily number produced by Twitter in partnership with Topsy labs and polling firms The Mellman Group and North Star Opinion Research.