Even the auto industry is into mashups these days. I"m not sure what Airstream's business has been like lately, but for Ford, this can do nothing but help.
The change is more profound than we can imagine. Gadgets are less concerned with getting users to click through to a site, and more concerned with making users interact with a brand in situ.
Ad the web proliferates, so do advertising opportunities. This ongoing breakup of mass media has a direct impact on production values. Each medium becomes a smaller portion of the overall buy, but requires its own messaging. So on a per-creative basis, there's less budget for production.