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Craig Lodge

brandsintrade.com (branding, business networking, business resource centre, knowledge s... - 0 views

brandsintrade.com

brands business knowledge marketing networking

shared by Craig Lodge on 19 Jul 08 - Cached
  • Craig Lodge on 19 Jul 08
     
    Brandsintrade.com is a collaborative global business resource centre which provides a platform for networking, sharing best practice and stimulating innovation amongst brand building businesses and professionals.
Justin Winsord

Taking Care Of My New Car - 1 views

started by Justin Winsord on 11 Nov 13 no follow-up yet
Basement

::FORD AIRSTREAM CONCEPT:: - 0 views

www.airstream.com/fordairstream.html

auto branding mashup

shared by Basement on 15 May 07 - Cached
  • Basement on 15 May 07
     
    Even the auto industry is into mashups these days. I"m not sure what Airstream's business has been like lately, but for Ford, this can do nothing but help.
Basement

Gadget Ads! - 0 views

mashable.com/...gadget-ads

shared by Basement on 05 May 07 - Cached
  • Here’s what it is: you pay me to put your Gadget on my site.
    • Basement
      Basement on 05 May 07
       
      What it all breaks down to.
  • The change is more profound than we can imagine. Gadgets are less concerned with getting users to click through to a site, and more concerned with making users interact with a brand in situ.
    • Basement
      Basement on 05 May 07
       
      As a KPI, we can't drive enough wooden stakes into the heart of the click-thru.
  • Basement on 05 May 07
     
    Ad the web proliferates, so do advertising opportunities. This ongoing breakup of mass media has a direct impact on production values. Each medium becomes a smaller portion of the overall buy, but requires its own messaging. So on a per-creative basis, there's less budget for production.
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